ID Analytics' Identity 2008: See More Potential Conference


May 12-14, 2008, La Costa Resort and Spa in Carlsbad, Calif.

SAN DIEGO, Feb. 21 -- ID Analytics, Inc., the leader in Identity Intelligence, will hold its Identity conference on May 12-14, 2008 at the La Costa Resort and Spa in northern San Diego County. The Identity 2008 conference -- this year themed "See More Potential" -- has established itself as the comprehensive forum for identity risk, insight and new opportunities.

In its sixth year, Identity 2008 will bring together key executive-level industry leaders, corporate decision-makers, and government policy-makers to discuss trends and innovations. 25% of attendees are C-level executives and 50% of attendees are vice president and above decision-makers. Identity 2008 is expected to draw more than 350 attendees from various industries including financial services, communications, healthcare, insurance, retailing, eCommerce, government, law and academia.

"This year's conference will focus on the unique visibility that can be achieved by balancing the uncertain risks faced by businesses today with the knowledge of how to enhance your opportunities," said Bruce Hansen, ID Analytics' chairman and CEO. "The emphasis will be on exploring solutions surrounding the latest trends across identity risk, authentication, policy compliance, and incremental customer growth."

Engaging and relevant thought leadership topics that will be discussed include:

o Identity intelligence across business lines
o Identity monitoring and credit monitoring
o Authentication for online enrollment and eCommerce
o Data breaches and internal data theft
o Regulatory issues and compliance
o Demographic shifts

Speakers will include experts from the Center for Information Policy Leadership, Department of Homeland Security, DirecTV, FDIC, Federal Trade Commission, Google, Hunton & Williams, Indiana University Center for Applied Cybersecurity Research, JP Morgan Chase, Sun Microsystems, U.S. General Services Administration and many more.

The deadline for the early-bird registration rate of $795 is Friday, March 14. The regular rate after that is $1,195. To register, sponsor or for more information please visit, www.idanalytics.com/Identity2008/ .

About ID Analytics, Inc.
ID Analytics, the leader in Identity Intelligence, provides unprecedented real-time visibility into the risk of individuals, protecting both organizations and consumers. ID Analytics pioneered identity scoring technology and uses advanced analytics and the ID Network®, the nation's only real-time, cross-industry compilation of identity information, to assess risk and improve the customer experience across all consumer touchpoints. Top U.S. communication and financial service companies, as well as major retailers, government agencies and healthcare insurers, all trust ID Analytics to drive new revenue opportunities, eliminate financial losses, and protect their brand reputation with less customer friction. ID Analytics is based in San Diego with offices throughout the United States.

Source: ID Analytics, Inc.

CONTACT: Heather Wilson of Weber Shandwick,
+1-310-854-8244,
hwilson@webershandwick.com, for ID Analytics, Inc.;

or Lisa Luczyk of ID Analytics, Inc.,
+1-858-312-6284
lluczyk@idanalytics.com

Web site: http://www.idanalytics.com/

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