HumanCentric to Participate in World Usability Day


Human Factors Experts Promoting User-Friendly Cities

CARY, N.C. (November 7, 2008) - HumanCentric (www.humancentric.com), an integrated product design and development company, announces today its participation in the World Usability Day (WUD) (www.worldusabilityday.org) on November 13. Triangle area celebration events are hosted by the Triangle Usability Professionals Association (TriUPA) (www.triupa.org).

HumanCentric plans to have at least one team participate in the 2008 TriUPA Design Challenge. This year's non-competitive challenge focuses on transportation. Each team will have the opportunity to address any or all of the five usability issues:

1. How do humans interact with one or more of the aspects of transportation?

Modes, infrastructure, signage, security, technology as well as user resources such as: maps, ticket/fare purchasing, advisories, etc.

2. How do various transportation modes interact with each other?

3. How can being "green" improve usability of transportation?

4. How have accessibility issues and challenges been addressed by transportation?

5. How can we improve the user experience of waiting in the context of transportation, particularly public transportation?

In addition to the presentation by design challenge participants, HumanCentric staff will attend the TriUPA dinner that includes a User Experience (UX) trading card game. HumanCentric Design Engineer, Alex Hussain, will be one of three keynote speakers after the dinner. Other speakers are Graham James, professional transportation planner and Beth Mcgough, human factors engineer for Johnson Controls, Inc.

"Our goal is to design products that are not only beautiful, but intuitive and easy to use," says Hussain. "Building upon success of the CityRacks Cycle Spot bike rack design, we are eager to look at other transportation issues."

About HumanCentric:

HumanCentric is an integrated design and development company with a foundation based on the commitment to make user-friendly products by studying and understanding the end user. HumanCentric leverages Human Factors, Design Research, Industrial Design, Graphic and Interaction Design and Design Engineering to simplify and enhance user experiences. At HumanCentric, the goal is to understand how users interact with a product or system and translate that understanding into a compelling solution-blending form with function, utility with usability, safety with satisfaction. HumanCentric is headquartered in Cary, N.C. with a regional office in Chicago. Visit www.humancentric.com.

About Triangle Usability Professionals Association:

TriUPA, founded in 2005, is a local chapter of the Usability Professionals' Association focused on building and supporting the local community of practitioners in usability testing, user research, interaction design, and information architecture. The core activity of the chapter is holding events to bring people in the community together, and disseminate information and practices related to user experience work. For more information visit: www.triupa.org.

About World Usability Day:

World Usability Day began in 2005 as an initiative of the Usability Professionals' Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, more than 225 events are organized in more than 40 countries around the world to raise awareness for the general public, and train professionals in the tools and issues central to good usability research, development and practice. The 2008 theme is transportation and will include a global transportation challenge. The challenge starts on World Usability Day 2008, November 13, 2008. By entering information about your average day into our Personal Transport Tracker at www.worldusabilityday.org/globaltransportchallenge, you will then receive your personal carbon travel footprint and be able to compare yourself with others around the world. For more information visit: www.worldusabilityday.org.

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