HumanCentric's India-based Partner Receives Program Design Award


CARY, N.C. (October 6, 2008) - HumanCentric (www.humancentric.com), an integrated product design and development company, extends congratulations to its India-based partner Kern Communications Pvt. Ltd. (www.kern-comm.com) for receiving the 2008 Brandon Hall Excellence Award for innovative learning strategies.

Kern's award-winning design was for the Godrej & Boyce Mfg. Co. Ltd. training program focused on grooming and personality development for customer service executives. The objective of the program was to heighten executive professionalism and improve the customer experience. In previous training, 90 percent of learning was lost within a month. With Kern's Learner Centered Methodology (LCM), 80 percent of the trainees retained 90 percent of the learning at the end of one month's time. In addition, the LCM allows Godrej & Boyce to train more people, in more regions, at one-tenth the cost of previous programs.

"Usability solutions are the cornerstone of the HumanCentric/Kern partnership," says Barry Beith, CEO of HumanCentric. "We congratulate Kern on being recognized for excellence and are discussing ways to adjust their LCM for the western market."

The annual Brandon Hall Excellence Award recognizes the best in innovative learning programs and is given by Brandon Hall Research (www.brandon-hall.com), providers of independent research reports and expert advice on using technology in learning.

"This is a proud moment for Kern. As a four-year-old company, it is a tremendous achievement to have won this award," says Geeta Bose, CEO of Kern Communications."

About HumanCentric:

HumanCentric is an integrated design and development company with a foundation based on the commitment to make user-friendly products by studying and understanding the end user. HumanCentric leverages Human Factors, Design Research, Industrial Design, Graphic and Interaction Design and Design Engineering to simplify and enhance user experiences. At HumanCentric, the goal is to understand how users interact with a product or system and translate that understanding into a compelling solution-blending form with function, utility with usability, safety with satisfaction. HumanCentric is headquartered in Cary, N.C. with a regional office in Chicago. Visit www.humancentric.com.

About Kern Communications:

Kern is an India-based usability, consulting and learning solutions company. Kern works with top financial institutions, start-ups, established software product companies, online gaming companies and mobile phone makers to help them make their products easy and pleasurable to use. Kern designs solutions that are easy to use and fun to learn. Visit www.kern-comm.com.

About Brandon Hall Research:

Since 1992, Brandon Hall Research has been providing independent research reports and expert advice on using technology in learning. Brandon Hall Research conducts the awards program each year to recognize the best in innovative learning. To honor the award winners Brandon Hall Research hosts the awards ceremony and reception in conjunction with its Innovations in Learning Conference. Visit www.brandon-hall.com.

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