HumanCentric Expands Global Market Support Services
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Joint Venture Formed with India's Kern Communications
CARY, N.C. (September 12, 2008) - HumanCentric, Inc. (www.humancentric.com), a full-service, integrated product development services company, announces today a joint venture with India-based Kern Communications Pvt. Ltd. (www.kern-comm.com), a usability, research and educational strategy company.
The partnership of Kern Communications and HumanCentric provides clients with access to the growing Indian market. This joint venture offers clients in the United States the opportunity to establish a presence in India and for Indian clients to move into the U.S. market.
"India offers great opportunities for market expansion for our clients," says Barry H. Beith, CEO and CTO of HumanCentric. "Having the ability to offer specific cultural insights will make the difference in whether a product launch in India is successful."
Cross cultural understanding and usability is a growing concern in the world market. Complimentary vision and areas of expertise in mobile, automotive, medical, consumer and software product usability, provides both companies with global marketing strategies important for continued growth.
"HumanCentric is well known for its team of highly skilled professionals and award-winning design solutions," says Ripul Kumar, director of Kern Communications. "This joint venture will help leverage Kern's skills and expertise in usability and help HumanCentric gain a better understanding of the Indian market."
About HumanCentric:
HumanCentric is a full-service, integrated product development services company. At the foundation of HumanCentric is a genuine passion and commitment to the human side of product development with a continued focus on the client, the product and the end user. HumanCentric's combination of education, skills and experience in the areas of industrial design, graphic and interaction design, human factors, and design research provides clients with unparalleled capability for meeting their business objectives on all design projects. HumanCentric is headquartered in Cary, North Carolina with a regional office in Chicago. For more information, please visit www.humancentric.com.
