Harte-Hanks Outlines Strategy for Trillium Software® in '06 to Help Clients Achieve Total Data Quality Across the Enterprise
- Offers roadmap, new distribution channel and expanded services related to its market-leading software -
BILLERICA, Mass., Jan. 11 /PRNewswire-FirstCall/ -- Trillium Software(R), a division of Harte-Hanks (NYSE:HHS) and a leading provider of Total Data Quality solutions, announced today its strategy for helping organizations achieve Total Data Quality across their organizations. Specifically, the company unveiled plans for new versions of products, new distribution channels and expanded services that support best practices and ongoing customer demand for enterprise data quality solutions.
"Harte-Hanks Trillium Software's vision of Total Data Quality provides customers with the ability to create and to maintain information that is fit for numerous business purposes, regardless of however, wherever and whenever data enter their organization, or where data reside within their organization," said Len Dubois, vice president of marketing for Trillium Software at Harte-Hanks. "New customer acquisitions, increased product uptake by our existing customers and our own research demonstrates and validates that our Total Data Quality vision, introduced in 2005, has resonated throughout the industry. Allowing customers to realize this vision continues to be our primary mission as we look ahead in 2006."
Data's Role Within the Organization
According to a recent survey of more than 200 users at various data quality conferences around the world in 2005, 75% of respondents felt that data quality should be implemented at a total enterprise level. The survey, conducted by Harte-Hanks Trillium Software, targeted data professionals within large corporations who focus on customer relationship management, data warehousing, compliance, database management and project management. Respondents were surveyed at industry events including Data Asset Management Association, IDQ, Compliance, Business Intelligence, IQ Network Forum as well as various user conferences. The survey also revealed that customer data and financial information were the main focus areas for data quality projects among these respondents.
"Better data make for better business and every business process -- from customer recognition to regulatory compliance, inventory tracking, and beyond -- works only as well as the data that feed it," said Robert Lerner, analyst with Current Analysis. "Any business decision is only as sound as its reference information. Harte-Hanks Trillium Software is correct when it states that Total Data Quality is more than self interest -- it's self preservation."
Harte-Hanks Trillium Software seeks to enable organizations with a strong data quality foundation that allows them to achieve Total Data Quality, the company reports. Organizations, large and small, around the globe rely on Trillium Software products, services, and best practices to standardize and improve data, prepare data to be re-purposed across the enterprise, and ensure that data can add strategic value to an organization.
To further demonstrate the company's commitment to Total Data Quality across the enterprise, Harte-Hanks will highlight a number of Trillium Software innovations throughout the first quarter of 2006.
New Versions of Trillium Software Products for Data Management
To assess and understand an organization's data, TS Discovery automates data profiling, and data monitoring within an organization. The product provides critical insight into data characteristics, relationships, anomalies, and data quality prior to data integration within an enterprise, and allows users to monitor data conditions continually at every point in the data lifecycle.
To improve an organization's data, TS Quality provides a proven, market- leading software solution for ensuring data quality, including data correction, data standardization, data enrichment, and relationship linking to create a Total Data Quality environment across the enterprise. This global technology platform has been designed to support an organization's present and future data quality requirements within applications and across the enterprise, in accordance with the latest technology standards and innovations.
On-Demand Distribution Channel
DIAMOND DATA(TM) for salesforce.com's AppExchange, powered by Harte-Hanks Trillium Software and the Harte-Hanks CI Technology Database(TM), is a new, on-demand channel that exists for users looking for world-class data quality functionality, delivered as a hosted service. It also incorporates worldwide enterprise data from the CI Technology Database, providing access to global data appending services using this respected business-to-business and technology data source. A new version of this product will be available for evaluation and deployment at appexchange.com/, in conjunction with the salesforce.com Winter '06 release.
Expanded Services
As a complement to its Trillium Software products and services, Harte- Hanks will build upon its current offering by delivering fully customized third-party data drawn from 5,000 sources and tailored specifically to complement, supplement, and amplify an organization's data records. These pre-packaged bundles of prospecting and new customer identification information -- called TS Enrichment -- will benefit direct marketing and analytical applications. TS Enrichment combines expert vertical and database knowledge to let organizations determine exactly the kinds of third-party information they need to update and enrich their enterprise data.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at www.harte-hanks.com/ or call (800) 456-9748.
Harte Hanks Trillium Software provides businesses with Total Data Quality solutions -- a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Use of the Trillium Software System(R) by many of the world's largest and most successful companies has made Trillium Software the leader in its marketplace. For more information about Trillium Software and its offerings, call (978) 436-8900, or visit Trillium Software online at www.trilliumsoftware.com/.
Trillium Software is a registered trademark of Harte-Hanks, Inc. All other product and company names and trademarks are the property of their respective owners.
Source: Trillium Software
CONTACT: Patricia Mercier of Harte-Hanks Trillium Software, +1-978-436-
2794, patricia_mercier@trilliumsoftware.com;
Web site: www.trilliumsoftware.com/
http://www.harte-hanks.com/
