CINCINNATI, OH - GoLite, a Boulder, Colorado based manufacturer of high performance outdoor apparel and equipment, recently opened several new retail outlets in the Western US. To meet its visual merchandising and aesthetic requirements, GoLite's Marketing Director Denise Anderson, and Product Line Manager Caitie Barton, chose Hollaender Manufacturing to supply the retailer's wall racks and floor racks.
Hollaender's simple and effective retail display systems are constructed from a variety of the company's standard Speed-Rail® pipe fittings, available in a variety of finishes, and pipe cut to any length. The configuration possibilities are endless.
Since Speed-Rail fittings are a stocked item, and pipe is readily available, retail racks from Hollaender are cost-effective and require very little lead time for delivery.
The retail rack systems are also lightweight, reducing shipping costs, and are shipped partially assembled. Complete assembly instructions are included and final assembly is simple and fast.
Hollaender's standard rack designs were emailed to GoLite, who then modified the dimensions on the racks to suit each store's unique layout. After the final dimensions and designs were approved, Hollaender shipped all the racking for each 5,000 - 8,000 square foot store, in a two to three week time frame, a rapid turnaround for custom racks.
After opening 10 new stores in early 2012, GoLite considers their decision to "GoHollaender" an unequivocal success.
About Hollaender Manufacturing
Hollaender is a manufacturer and marketer of aluminum structural pipe fittings, aluminum pipe, and infill panels, as well as final assemblies that use these components. These components are used in the design and building of handrail, guardrail and safety rail systems as well as a wide variety of unique modular pipe and fitting based structures for commercial, residential, public works and industrial applications, as well for retail store fixtures and other structural applications. Hollaender also offers consultation, design, and project management services.
For more information:
10285 Wayne Avenue
Cincinnati, OH 40285
Fax: (513) 772-8806
(513) 772-8800, Ext. 123