Lake Forest, CA - (August 14, 2008) GETAC, Inc., maker of rugged laptop, tablet and handheld computers, today announced it has named New York-based Synergy Communications, Inc. as its public relations agency of record. The decision was made as GETAC enters a phase of expansion that will require an emphasis on marketing both its product line and corporate brand - two areas in which Synergy Communications offers expertise and has a sound track record of successful campaigns.
"Synergy Communications has a great reputation in the computer technology and consumer electronics industries and offers the strategic thinking and media relationships we will need moving forward, " said John Lamb, Director of Marketing at GETAC, Inc. "Marketing is expected to become the nucleus of the product life cycle and having a communications partner that understands our business and communicate the benefits to our target audience is critical."
"As business continues to be conducted outside the conventional office space, the need for company's to rely on rugged and reliable computers and other portable electronics places GETAC in a great position for growth," said Lou Desiderio, president of Synergy Communications, Inc. "Our experience in building brand recognition for our clients is a perfect fit with GETAC's future objectives."
GETAC, Inc., A subsidiary of MiTAC Technology Corporation, was founded in 1988 as a joint venture with GE Aerospace and has been a pioneer and innovator in the rugged mobile computing industry ever since. GETAC provides premier fully rugged, rugged and semi-rugged notebook, tablet PC and handheld solutions for the military, law enforcement, public safety, utility, telecommunication, manufacturing, field service and mobile workforce industries. All GETAC rugged models are strictly controlled and monitored from the design, manufacture, quality assurance to service flows, making GETAC an industry-preferred rugged computer provider. For more information, visit www.getac.com
About Synergy Communications, Inc.
Synergy Communications is a full service public relations and marketing communications agency dedicated to providing its clients with an effective network of creative thinkers and strategic doers needed to excel in today's competitive marketplace. With more than 40 years of combined experience in public relations, marketing and advertising, Synergy Communications is quickly becoming one of the most respected boutique agencies in the consumer electronics and technology industries. Additional clients include Kingston Technology, Western Digital, Datacolor, liveBooks, Imagenomic, Athentech, Ugrip, Expert Flier and the Boomer Esiason Foundation. For more information, visit www.pr-synergy.com.