Georgia-Pacific 'Time Machine' Educates Homeowners About the Future of Homebuilding and Remodeling
Web-Based Program Demonstrates the Value of Building Strong, Long-Lasting Homes
ATLANTA, Feb. 7 -- Georgia-Pacific Building Products LLC recently launched the "Time Machine," an interactive, web-based program that provides homeowners with information, tips and advice that can be used when building or remodeling a home. At the start of the Time Machine, the consumer meets the Thompson family at their unfinished home. The Georgia-Pacific time capsule appears and magically transports the consumer, the Thompson family and their house 10 years into the future!
Benefits of High-Quality Building Products
Upon arrival at the Thompson's future home, homeowners can learn about various high-quality building products used in the home. Products featured include mold-resistant DensArmor® paperless interior drywall, durable Plytanium® Plywood Sturd-I-Floor® and Plytanium® Thermostat® radiant barrier, an energy-efficient sheathing for the roof. During this virtual open house, users take a guided tour visiting every room including the living room, basement, kitchen, attic and bathroom.
"In an entertaining and interactive way, we've enabled homeowners to educate themselves about the advantages of quality building products," said Leo Bissonnette, general manager for Georgia-Pacific Gypsum.
Tips for Successful Kitchen and Bathroom Remodeling Projects
Gourmet kitchen and spa bathroom remodels are still trendy as homeowners look for ways to add value, functionality and beauty to their homes. In fact, the National Association of Home Builders (NAHB) is predicting that the home remodeling trend will continue to increase with homeowners spending more than $269 billion in 2007 on remodeling projects.* With so much growth in the remodeling sector, it is important that homeowners take an active role in the home building and remodeling process by educating themselves on good building practices.
"The Time Machine program provides talking points that consumers can use to speak intelligently to their homebuilders or remodelers about products that rarely get a second thought like drywall, plywood and tile backer," added Bissonnette.
To tour the Georgia-Pacific Time Machine, visit www.gptimemachine.com/.
About Georgia-Pacific
Headquartered at Atlanta, Georgia-Pacific is one of the world's leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose, and related chemicals. The company employs approximately 50,000 people at more than 300 locations in North America, South America and Europe. Georgia-Pacific has long been among the nation's leading manufacturers and suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, with brands such as Plytanium®, Ply-Bead® and Wood I Beam(TM) offered by Georgia-Pacific Wood Products LLC and DensArmor Plus®, DensGlass Gold® and ToughRock® offered by Georgia- Pacific Gypsum LLC. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft 'n Gentle®, Mardi Gras®, So-Dri® and Vanity Fair®. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of disposable cups, plates and cutlery. For more information, visit www.gp.com/build or call 800-BUILD GP.
Website:http://www.gptimemachine.com
www.gp.com/build
www.nahb.org
Source: Georgia-Pacific Building Products LLC
CONTACT: Nicole Lipson, Senior Marketing Manager of Georgia-Pacific Building Products LLC, +1-404-652-2119, cell +1-678-358-4316, nglipson@gapac.com, or Julie McNeal of Ketchum Public Relations,
+1-404-879-9125, julie.mcneal@ketchum.com, for Georgia-Pacific Building
Products LLC
