Genticity Selected by Microsoft as a Finalist for the 2005 Impact Awards


Charlottetown - October 13, 2005 - Genticity, Inc. has been selected as one of 2 finalists for this year's prestigious Microsoft Impact Awards. Chosen in the Platform Value Award category, Genticity has been recognized as offering one of the top solutions of the year, based on providing business value to customers. Genticity's product Customer1(TM) is a browser-based, highly flexible and easy-to-use application that consolidates the agent desktop, reduces call-handling times, supports cross selling and up selling for increased profitability and provides real-time and pro-active analytics.

By taking advantage of the Microsoft .NET architecture and building on SQL, IIS, Windows 2003 Server and Internet Explorer, Customer1 leverages existing technology and lowers the overall cost of ownership while empowering organizations to provide superior customer service and self-service.

"I am pleased that Microsoft has recognized Customer1 as one of the top technology solutions in the Platform Value Award category. This is further affirmation that Customer1 continues to lead the way as a Customer Interaction Management solution. Customer1 is now deployed in many large successful companies in both Canada and the United States. To be recognized by Microsoft is a nice way to finish off 2005." said Harold Hutchinson, President of Genticity. "Customer1 deploys quickly, utilizes the latest technologies and offers a simple way to access the right information immediately."

The third annual Impact Awards recognizes excellence across the large and diverse community of Microsoft resellers and solution providers in Canada. Microsoft received 318 submissions for this year's Impact Awards. Winners will be announced at the Microsoft Gala Event on October 20th, 2005.

About Genticity Inc. - Genticity is a leader in providing Customer Interaction Management (CIM) solutions. Through the deployment of Customer1, an innovative CIM software solution that has been "Designed by Experience" for the inbound, outbound and blended contact center industry, organizations are able to revolutionize their ability to improve efficiencies, empower agents, and reduce operating expenses while providing superior levels of customer service and intimacy. Quick to deploy and easy to use and maintain, Customer1 takes advantage of existing operating environments and provides a low total cost of ownership. To learn more about Genticity and Customer1, please visit www.customer1.com or contact Sales toll-free at (866) 55-CUST1 (552-8781), or (905) 315-9821.

About Microsoft Canada Co. - Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT"), the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. Visit Microsoft Canada's Web site at www.microsoft.ca.

All Topics