Genesis Microchip Implements Camstar's Manufacturing System to Manage Global Supply Chain


CHARLOTTE, N.C. (September 07, 2006) - Camstar, the leading provider of enterprise manufacturing execution and quality management solutions, today announced that Genesis Microchip Inc. (Nasdaq: GNSS) has pioneered a Manufacturing Execution System (MES) model for the fabless semiconductor industry to monitor and track its global supply chain using Camstar's InSiteTM Manufacturing Execution System. Al Safavi, Production Systems Manager and MES Architect at Genesis, led the company's implementation team in designing and deploying the unique MES model.

Genesis Microchip is a leading supplier of display image processors for the LCD Monitor and Flat Panel TV markets. In order to meet its customers' expectation for flawless processors in high volumes, Genesis employs a global outsource manufacturing strategy based on precision, cost effectiveness, and exceptional flexibility.

"Tracking the lots, and orders and instructions against these lots, having real-time visibility of the inventory and lot genealogy, while working on continuous yield improvement and cycle time reduction - all these in a very high volume production environment - posed significant challenges," said Al Safavi. "We now have live production information from our supply chain - schedules, product data, plant data and status - synchronized and available to Genesis almost real time."

Genesis implemented Camstar's InSite manufacturing execution system (MES) to support its large product mix and multiple vendor sites. Tightly integrated with its Oracle ERP system, Genesis now sends electronic work orders, instructions, and manufacturing directives to its vendors, and vendors report back actual production data, including quantities produced and key quality and test results. The data provides valuable stage yield, operations yield, cycle time and other performance indicators that can be used to compare vendors in the global network who make the same products.

"All MES systems track lots," said Mohammad Tafazzoli, Senior Vice President of Operations at Genesis Microchip. "The reason we chose Camstar as our partner was because of the flexibility and configurability of the InSite product that allow us to tailor the system to fit our exact needs of collaborating with our global supplier sites in a virtual factory environment."

"The outsourced competency model calls for a high degree of process coordination and collaboration to keep operations on track," said Scott Toney, President and CEO of Camstar Systems. "Genesis Microchip's implementation of Camstar's InSite clearly demonstrates the unprecedented value of manufacturing control and visibility of the supply chain to companies who outsource production. We are proud that Camstar's InSite is playing a key role in Genesis Microchip's innovative supply chain management processes."

About Camstar Systems, Inc.
Camstar is a leading provider of enterprise manufacturing execution and quality systems. Camstar's InSite family of applications manages, monitors, and synchronizes manufacturing activities across globally distributed plants, and integrates them in real-time with core business processes. Rapid to implement, it provides the manufacturing control needed to help eliminate scrap, rework, paperwork errors and redundant checks. As a result, manufacturers improve yields and product quality, shorten lead times and reach volumes quickly, respond to changing demand, and reduce the cost of compliance. More than 100 leading companies, including AMD, Amkor, ASAT, Corning, GEM Services, Genesis Microchip, Hitachi, IBM, Kodak, Philips Semiconductor, Renesas and SCHOTT rely on Camstar as a trusted software partner. For more information about Camstar and its InSite product solution, call (704) 227-6600 or (800) 588-0030 or visit www.camstar.com.

About Genesis Microchip, Inc.
Genesis Microchip Inc. (Nasdaq: GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection® technologies and Emmy award-winning Faroudja® video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi® by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Europe, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfecti on technologies, please visit www.gnss.com.

Contact Name: Chris Parsons
Title: Director of Marketing
E-mail: cparsons@camstar.com

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