Frost & Sullivan Recognizes the Consistently High Value Yaskawa Electric America Offers Its Customers in the Micro Electric Drives Market


Palo Alto, Calif. - April 16, 2008 - Based on its recent analysis of the micro electric drives
domain (0-10kW) market, Frost & Sullivan presents Yaskawa Electric America, Inc. with the 2008
Global Frost & Sullivan Award for Customer Value Leadership. The Award recognizes Yaskawa's
relentless efforts to meet customer needs and its ability to reduce total cost of ownership for its
global customers in micro electric drives.

Ever-changing customer needs drive manufacturers to bring out cost-effective solutions with
enhanced product features. Increasingly, micro drives are used to aid in improving process
control along with energy conservation. This in turn has augmented the business potential for
micro electric drives coupled with an ardent challenge for drive manufacturers to invest
significantly in their R&D.

"Yaskawa's customer-centric technological innovations have resulted in superior product features
such as programmable functions, ability to withstand rugged operational conditions, and high
reliability," says Frost & Sullivan Industry Analyst Deepthi Pamadiparthi. "The company's
relentless efforts on R&D have resulted in drives with smaller foot prints that offer superior
performance capabilities for its customers."

Bringing out a single product that can address functionalities of a wide spectrum of customers is a
major challenge for drives manufacturers. Yaskawa has remained a pioneer in bringing out the
right product for the right application. Yaskawa's drives encompass a mean time between failures
(MTBF) of 28 years, which is far higher when compared to the industry average, thereby making
it the preferred choice for industrial applications.

Strategic mergers and acquisitions have further strengthened Yaskawa's position in the drives
market. It acquired the Drives Group of MagneTek and purchased the rights of Omron IDM
Controls' HVAC and Industrial channels. The former provided a strong distribution network to
offer customers a better accessibility for sales and after sales support while the latter gave
Yaskawa an exceptional exposure to technological advancements, thereby enabling it to offer
drives with better features for its customers.

Overall, Yaskawa's innovative approach to serve customers and its superior expertise in the
drives domain helps in translating the needs of OEMs into its products and solutions that offer
superior functionality, better reliability, reduced life cycle costs. This has aided it to penetrate
across varied geographies and wide end users.

In recognition of its efforts, Frost & Sullivan is proud to present Yaskawa with the 2008 Customer
Value Leadership Award.

Each year Frost & Sullivan presents this Award to the company that has demonstrated excellence
in customer values through its products and services that offer superior value to customers and
aid them with increased profitability, and reduced life cycle costs. Yaskawa Electric America, Inc.
has continually focused on providing value added products and services, addressing the
changing customer needs across the industry, thereby enabling them to expand their customer
base across verticals and horizontals.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global
markets for demonstrating outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service, and strategic product development.
Industry analysts compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify best practices in the
industry.

About Yaskawa Electric America, Inc.

Yaskawa Electric America, Inc. is the world's largest manufacturer of AC Drives, Servomotors,
Motion Controllers and Robotics. For further information, visit the Yaskawa web site at
www.yaskawa.com, or contact the company at 2121 Norman Drive South, Waukegan, Ill.
60085, Tel: (800) YASKAWA, Fax: (847) 785-2730.

About Frost & Sullivan

Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their
growth. The company's Growth Partnership Services, Growth Consulting and Career Best
Practices empower clients to create a growth-focused culture that generates, evaluates and
implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment community
from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth
Partnerships, visit www.awards.frost.com.

Contact:

Stacie Kopecki
210.247.2450
Stacie.kopecki@frost.com

All Topics