Fragrance Diffusion Gets Greener with Reeds Optimized for Water-Based Formulas

(Fairburn, GA – December 6, 2018) – To enable the eco-friendly fragrance formulas growing in popularity, Porex Corporation has created a reed that enables water-based formulas while still providing more uniform, longer-lasting diffusion.

New environmental regulations spurred by organizations like the California Air Resource Board (CARB) have led to the development of water-based formulas for reed diffuser products. POREX’s proprietary reed design offers compatibility with these more sustainable formulas without compromising diffusion performance. 

“Enhanced consumer safety and air quality are at the core of the POREX® reed diffuser design,” said Rusty Martin, global strategic marketing director at POREX. “It is the first and only product on the market to address these concerns without sacrificing product efficacy. This innovation is another example of the ways our unmatched technologies can meet new trends and provide superior solutions amidst a changing industry.”

Designed to utilize high-performance capillary action, POREX® reeds offer a more reliable fragrance release than the traditional rattan and bamboo reed diffusers standard on the market. Unlike with materials used in other reed technologies, diffusion in POREX’s proprietary reed composition occurs along the entire length of the wick. A homogeneous porous structure releases a controlled rate of fragrance that continuously permeates the surrounding environment. Due to the product’s consistent diffusion, the user experiences a steadier presence of scent and extended product life.

In addition, Porex’s “no-flip” feature prevents clogging and eliminates the need to handle the reed once initially placed in the fragrance solution. This avoids mess and product waste. The porous design also features unique flexibility and durability, making it more weather-resistant than alternative reed materials.

POREX reeds are manufactured using advanced colorfast processes that prevent color migration as the fragrance diffuses along the reed, eliminating fading and maintaining a premium, like-new appearance. The new lineup of reeds will feature seven standard color selections including white, natural, black, yellow, lilac, light blue, and grey to offer a broad variety of décor and accent possibilities. Custom color options are also available via product specialist consultation.

For further information on POREX reeds, visit

About Porex Corporation

At POREX®, we take pride in our nearly 60 years of leveraging technology and innovation to deliver unique solutions to our customers. We go to great lengths to provide a comprehensive, collaborative engineering partnership to develop high-value porous solutions across functions such as absorbing, applying, diffusing, filtering, venting and wicking that enable our customers to bring new ideas to life. POREX® currently services over 1,500 customers from 9 global manufacturing and development facilities across a wide range of industries including Biomedical Science, Consumer, Industrial, Electronics and more. With our unique technologies, unmatched experience, stringent regulatory and quality standards, extensive global footprint, and clean manufacturing practices, we partner with leading companies to create a safer, healthier, and more productive world.

Let our experience, quality, and innovation support your continued success. For more information about POREX Corporation, visit

POREX® is part of the Life Sciences division of Filtration Group. Filtration Group is making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. Filtration Group serves a highly diverse set of customers with offerings that span life sciences, process technologies, and fluid and indoor air quality applications. One of the fastest growing companies in the industry, Filtration Group serves its customers from over 100 facilities in 28 countries.

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