FRABA Inc. Announces Partnership with PR Toolbox
Hamilton, New Jersey, January 2009 - FRABA Inc, a supplier of sensors and sensor systems for industrial automation has engaged PR Toolbox of Toronto to act as its agent for public and media relations in North America.
FRABA Inc. is the North American arm of the German-based FRABA Group. In Europe, FRABA is a well-established manufacturer of precision equipment that includes rotary encoders and inclinometers (built and sold by FRABA's POSITAL business unit); optical length and velocity sensors (from the INTACTON unit); and protection sensors (from the VITECTOR unit). "Our products are sophisticated and somewhat specialized," says Christian Fell, head of FRABA's North American operations. "The company has managed to establish a significant market share in our target niches in the European industrial auto-mation market. Our challenge now is to become better known in the North American high-tech and industrial automation sectors. We've joined forces with PR Toolbox to help us in this task."
PR Toolbox is a small but focused public and media relations company that is active in both North American and Europe. "With our extensive contacts to North American trade and business media, we are confident that we can help FRABA achieve its goals," reports Martin Wendland, president of PR Toolbox. "FRABA is an exciting company, with industry-leading, state-of-the art products. We plan to use an up-to-date mix of print and on-line publications to help them get their message out."
About FRABA Inc.
FRABA Inc. is the North American unit of the FRABA Group, a producer of specialized industrial sensor equipment for sophisticated manufacturing applications. The company traces its roots back to 1918, when its predecessor, Franz Baumgartner elektrische Apparate GmbH, was established to manufacture relays. Today, the group consists of six independent companies that develop and produce advanced industrial sensor technology and safety equipment.
Further Information
Michael Bowne
FRABA Inc.
1800 East State Street, Suite 148
Hamilton, NJ 08609, USA
Phone: 609-750-8705
Fax: 609-750-8703
bowne@fraba.com
James Tulk
PR Toolbox
2234 Queen Street East, #4
Toronto, Ontario, M4E 1G2, Canada
Phone: 416-368-6636
Mobile: 416-738-1529
jtulk@pr-toolbox.com
www.fraba.com
