Former Microchip Executive Pete Zimmer Joins Luminary Micro as Vice President of Worldwide Sales

AUSTIN, TX, USA - September 5, 2008 - Luminary Micro has named Pete Zimmer as Vice President of Worldwide Sales. Pete brings to Luminary Micro a proven track record of growing sales and deep understanding of the embedded marketplace.

"We are proud to have Pete join Luminary Micro's leadership team," said Jim Reinhart, Luminary Micro's President and CEO. "Luminary Micro has exhibited significant sales momentum over the past two years, and Pete has the personal and professional skills to lead Luminary Micro to new heights."

Pete has more than 25 years of experience in the electronics industry, covering automotive plant operations, quality assurance, project engineering, and sales and marketing. He was most recently the Vice President of Americas Sales at Microchip Technology, and earlier in his career founded an electronics manufacturer's representative company and has successfully represented companies such as Sharp, AT&T, Xilinx, International Rectifier, and NEC.

"Luminary Micro is an exciting company with tremendous upside," Zimmer said. "The company offers an extensive and compelling line of Stellaris® ARM® Cortex(TM)-M3-based microcontrollers, production-ready modules, and evaluation and reference design kits. The company has already seen significant global success - being named by Frost and Sullivan as the 2008 Global Entrepreneurial Company of the Year in recognition of this achievement - and I look forward to joining the team as Luminary Micro's growth accelerates."

"Bringing a sales executive of Pete's caliber to Austin is a great benefit for both Luminary Micro and the Austin technology base," said Jimmy Treybig, NEA Venture Partner and Luminary Micro's Chairman of the Board. "Pete is well-known for building teams that serve customers and solve problems. I know he is looking forward to helping Luminary Micro's customers solve their challenges in energy, security, and connectivity applications."

The global executive search to fill this role was led by Brad Westveld of ON Search Partners.

About Luminary Micro and Stellaris
Luminary Micro, Inc. designs, markets and sells ARM Cortex-M3-based microcontrollers (MCUs). Austin, Texas-based Luminary Micro is the lead partner for the Cortex-M3 processor, delivering the world's first silicon implementation of the Cortex-M3 processor. Luminary Micro's introduction of the award-winning Stellaris® family of products provides 32-bit performance for the same price as current 8- and 16-bit microcontroller designs, providing entry-level pricing at $1.00 for an ARM technology-based MCU. Stellaris mixed-signal microcontrollers contain specialized capabilities for applications in energy, security, and connectivity markets. With the world's largest selection of ARM-based microcontrollers, Luminary Micro's Stellaris family allows for standardization that eliminates future architectural upgrades or software tools changes. Learn more about Luminary Micro at

Luminary Micro Company Contact
Jean Anne Booth, CMO
+1-512-917-3088 mobile
+1-512-279-8801 office

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