FirstWave's New Marketing Features Increase Lead Response
Share:
Personalization Features Drive Better Campaign Results
ATLANTA, May 16 /-- FirstWave Technologies, Inc. (NASDAQ:FSTW) today announced new marketing features in its demand generation offering that increase the effectiveness of a company's marketing campaigns.
Leads will be increased by taking advantage of Personal URLs (PURLs) and behavior tracking of leads. PURLs allow companies to drive prospects to a personalized landing page with graphics and content specific to that lead's profile. A lead score is immediately calculated for each prospect that goes to the PURL and the company's website based on the prospect's behavior, interests and time spent reviewing each page. Different pages of the website are weighted for importance. Using FirstWave's behavior tracking, sales resources can now be focused on the most interested prospects.
Marketing effectiveness will be improved with the integration of online and offline marketing. FirstWave now provides companies the ability to integrate offline and online marketing through the combination of PURLs and Variable Data Printing (VDP). VDP allows for personalization of offline materials, such as postcards and letters. Combining that with PURLs, offline marketing can now be measured.
Lead generation and customer nurturing will be enhanced with FirstWave's new lead and customer nurturing email marketing solution. This solution allows companies to segment leads or customers and develop newsletters with a hosted email marketing solution. Newsletters can be created by using one of the supplied templates or with the company's own creative components. Emails are tested, unsubscribe lists are managed, and campaigns can be scheduled and launched. Full metrics including opens, click thrus, bounces and unsubscribes are tracked and immediately available for analysis and action.
"Our email marketing product release announced on November 8, 2006 was a major upgrade of our products. This release builds upon those features by providing personalization features, online and offline capabilities and lead and customer nurturing that are even more crucial to lead generation and customer retention campaigns," said Lisa Cramer, Chief Sales and Marketing Officer of FirstWave. "Our prospects have shown significant interest in the marketing workflow, lead segmentation, and hosted "lead nurturing" capabilities included in this new release. These solutions expand beyond FirstWave's traditional B2B market place into the B2C market as companies look for more personalization with their prospects. Furthermore, all of these features are built on a modular hosted CRM platform," continued Cramer. "FirstWave's goal is to deliver solutions that help our customers be "first in mind" with their customers and prospects. We believe that with our new features, they can better achieve their goals.
Full details of the Company's new offerings and product enhancements can be found at our enhanced website, www.Firstwave.net.
ABOUT FIRSTWAVE
Firstwave® Technologies, Inc. is a provider of lead generation, lead nurturing and customer management and tracking solutions built upon a suite of Customer Relationship Management (CRM) products. Firstwave's solutions help customers find new prospects, continuously engage these prospects throughout the sales cycle and maintain contact with customers throughout their lifecycle. With 20 years of sales management software, Firstwave's modular internet marketing, sales lead and customer management solutions, customers achieve results at every opportunity. Firstwave is headquartered in Atlanta, Georgia. For more information, visit the Company's web site at www.firstwave.net or call 1-800-540-6061.
Source: FirstWave Technologies, Inc.
CONTACT: Lisa J. Cramer, Chief Sales and Marketing Officer,
+1-678-672-3102, or lcramer@firstwave.net
Web site: www.firstwave.net/
