Factiva Introduces the Factiva Insight(TM) Affiliate Network
Customer Demand Drives Expansion of Factiva's Distribution Network
NEW YORK and LONDON, March 21 / -- Factiva(R)®, a Dow Jones and Reuters Company, today introduced the Factiva Insight(TM) Affiliate Network, which enables public relations agencies globally to incorporate Factiva's sophisticated media intelligence solutions into their strategic and daily consultancy offerings.
The Factiva Insight Affiliate Network has been created as a result of feedback gained from Factiva's client engagements and from its partnership with Hill & Knowlton. Hill & Knowlton has acted as a partner for Factiva's media intelligence solutions over the last year, and joins the Network as its first affiliate.
Effective immediately, Factiva will be accepting applications to join the Factiva Insight Affiliate Network. Public relations consultancies and agencies that join will be able to offer Factiva's analytic tools to their clients to accompany the strategic advice that they provide.
"Partnering with other global consultancies through the Factiva Insight Affiliate Network helps ensure that our mutual clients can create effective communications and reputation strategies that link to business objectives and drive competitive advantage," said Alan Scott, chief marketing officer, Factiva. "Agencies are constantly looking for new ways to provide additional value to their clients, and joining with Factiva to offer analytics provides firms with an opportunity to demonstrate strategic value."
The Factiva Insight offerings for media and reputation intelligence were launched progressively throughout 2005, following Factiva's acquisition of 2B Reputation Intelligence Limited and Benchmarking Solutions Limited, a London- based technology and consulting group specializing in reputation management. Incubated in Hill & Knowlton from 2001, the 2B companies developed various sophisticated applications and formed a Reputation Lab with skilled media and communications experts. Following its acquisition of the 2B companies, Factiva integrated these technologies with its own platform, content and text-mining and visualization capabilities, and retained the domain expertise in the Reputation Lab, to create the award-winning Factiva Insight suite.
"The combination of technologies, subject matter expertise and Factiva's global content collection offers a compelling solution for organizations requiring clear, actionable intelligence," said Paul Taaffe, Hill & Knowlton's CEO. "When client organizations and their agencies can reduce the time they spend monitoring the media, they can focus their collective creativity on more proactive communications initiatives, prepare for and prevent potential crises, and more effectively engage with their constituencies."
For more information, or to register interest in becoming an affiliate, contact Factiva at ian@factiva.com.
About Factiva®
Factiva, a Dow Jones and Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva's unrivalled collection of more than 10,000 authoritative sources includes the exclusive combination of The Wall Street Journal, the Financial Times®, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals and D&B ® company profiles.
Factiva's innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva's role- specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them - directly from the Microsoft ® Office and job-specific applications they use every day.
Source: Factiva®
CONTACT: Shannon Sullivan, +1-609-627-2312, or
Shannon.sullivan@factiva.com, or Melanie Surplice, +44 207 542 8837, or
melanie.surplice@factiva.com, both of Factiva Global Public Relations
Web site: http://www.factiva.com/
