Exeros and Princeton Softech Announce Reseller Agreement


- Industry Leaders Combine to Protect Data Privacy and Support Regulatory Compliance Initiatives -

SANTA CLARA, Calif., Sept. 12 -- Exeros®, Inc. (http://www.exeros.com/), an innovator in automated data relationship discovery software, and Princeton Softech, the market leader in enterprise data management, today announced a reseller agreement that provides the first complete solution for the discovery and de-identification of confidential data within structured data sources. Under the agreement, Princeton Softech will resell Exeros Discovery(TM), Exeros' flagship product for data governance and compliance.

"The solution from Exeros and Princeton Softech provides customers the capability to identify and locate sensitive data as a critical step in data privacy compliance programs," said Jim Lee, vice president of product line management for Princeton Softech. "Companies can leverage Exeros Discovery to identify confidential data that resides in application databases. Companies can then apply a comprehensive set of data masking capabilities provided in Princeton Softech Optim(TM), to transform the data so it can then be used safely in non-production (development, testing and training) environments."

Exeros Discovery automates the discovery of confidential data across structured data sources, such as application databases for custom applications as well as ERP or CRM applications. Before companies can implement a master data management, data lineage or sensitive data discovery project, they need to know what data they have, where it is located and how it relates among different systems. Exeros Discovery eliminates the manual effort involved in locating sensitive data across hundreds or thousands of interrelated database tables. The output of the Exeros Discovery process is used by Princeton Softech Optim to perform the data masking process.

Princeton Softech Optim offers application-aware and context-sensitive data masking capabilities to protect data privacy and support regulatory compliance initiatives. These proven techniques range from basic -- masking alphanumeric characters to substitute confidential data with de-identified data, to complex -- methods such as arithmetic calculations and concatenated expressions, as well as routines for masking payment card numbers, social security numbers and email addresses. Users can also incorporate site-specific data transformation routines, integrating the processing logic from multiple related applications and databases.

"Exeros and Princeton Softech create a powerful one-two punch for finding and masking sensitive data," said Todd Goldman, vice president, marketing and product management, Exeros. "Together, our solutions will enable data management professionals to dig deep into complex application databases to identify and locate sensitive content that may be hiding in a larger field or which has been otherwise obscured."

Companies depend upon the accessibility of application data to support business processes and ensure customer loyalty in a competitive market. But security risks challenge an organization's ability to successfully discover and manage sensitive information, particularly in non-production environments. This partnership provides the necessary technology to overcome those daunting technical challenges and manage risk for companies whose business depends on accessibility and security of sensitive data in all environments.

About Exeros
Exeros, the leading data relationship discovery and management company, helps organizations accelerate time to market for their data governance initiatives. Exeros' customers include some of the world's largest financial institutions including investment banks, credit card issuers, and insurance and financial management firms. The company's innovative data relationship discovery engine and analyst work bench, Exeros Discovery, are the most advanced and complete solutions for discovering business rules, data lineage, hidden sensitive data and unknown data inconsistencies buried in corporate data sources. For more information, call: 408-919-0191; email: info@exeros.com, or visit http://www.exeros.com/.

About Princeton Softech
Princeton Softech (http://www.princetonsoftech.com/) provides enterprise data management solutions that address critical business issues -- data growth management, upgrades and migrations, test data management, application retirement, data retention, privacy compliance and e-discovery. Princeton Softech Optim(TM) aligns the management of application data with business objectives to optimize performance, mitigate risks and control costs. Partnered with the market leaders in business technology, Optim delivers capabilities that scale across enterprise applications, databases and platforms. More than 2,400 companies worldwide -- including nearly half of the Fortune 500 -- rely on Princeton Softech's proven solutions to maximize the business value of their enterprise applications and databases.

Source: Exeros

CONTACT: Jim Baptiste of Davies Murphy Group, Inc., +1-781-418-2438, jbaptiste@daviesmurphy.com, for Exeros

Web site: http://www.exeros.com/
http://www.princetonsoftech.com/

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