Escort Memory Systems 'Smart Rock' RFID Seminars Provide Free 'Hands On' Experience


SCOTTS VALLEY, CA, March 22, 2007 - One hundred 'Smart Rock' RFID and Auto-ID seminars will be given worldwide over the next year. Smart Rock Seminars provide hands-on experience to professionals engaged in specifying, selling, building and using RFID and auto-ID applications including automation, supply chain, institutional, warehouse and other places using RFID systems. What critical factors will determine success or failure in your application? Be prepared to experience why some applications are doomed from the start and others succeed and grow.

From Escort Memory Systems and Datalogic's unique perspective of providing all standard RFID technologies and barcode, we provide an unbiased look at the pros and cons for each technology. People attending the Smart Rock Seminars will be able to identify the correct technology choice for their applications in five minutes.

By providing hand-on experience with each of the RFID technologies, attendees will experience for themselves such things as reader range, unseen system noise, interference. See for yourself how UHF systems are influenced by the surroundings and why long range is undesirable in many applications. Did you realize that sometimes RFID tags cost less than barcode? Instrumentation is provided that allows the attendees to 'see' a tag talk a reader. See the effect of distance and environment on the tag to reader 'conversation'.

Different form factors and tags will be explored and used including fixed-base, PDA and handheld RFID readers. Take the test at the end of the seminar and confirm for yourself that you can recognize the right technology for an application in five minutes when you know the right things to look for and the correct questions to ask.

To find the location nearest you and to sign up for the next Smart Rock Seminar, go to the Escort Memory Systems website at www.ems-rfid.com.

About Escort Memory Systems:
Escort Memory Systems, a Datalogic Group Company, delivers rugged, industrial fixed-base and mobile RFID solutions to leading companies worldwide for over twenty years. Recognized for high performance, highly connected and rugged RFID solutions that set the standard for RFID within the automotive, pharmaceutical, electronic, food processing and other demanding settings.

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