Epson Is Now Offering Craft and Scrapbooking Retailers a Consolidated Digital Solution to Expand Profit Potential

Epson's One-Stop Program Is a Simple Way for Specialty Retailers to Manage and Sell Affordable, High-Quality Digital Photography Products and Services

LONG BEACH, Calif., Jan. 26 /- Facilitating specialty retailer profits and exceeding consumers' expectations is the impetus behind Epson's Craft and Scrapbook Retail Program. The rapidly growing craft and scrapbook market has dictated the three-pronged initiative that is designed to increase traffic and add additional sources of revenue to any specialty business.

To take full advantage of the Epson Craft and Scrapbook Retail Program, retailers can:

o Gain Epson authorized dealer status, which enables retailers to benefit
from Epson's specialty products, programs and services at special

o Purchase Epson Scrapbook Central(TM), the all-inclusive digital
mini-lab workstation-on-wheels.

o Access Epson's CreativeZone(SM), which allows retailers to download
projects, which assist in conducting in-store classes using digital
scrapbooking guides.

"Many specialty retailers have seen their traditional scrapbook customers begin to explore digital scrapbooking and crafts," said Rajeev Mishra, director, new ventures, Epson America, Inc. "Epson's Craft and Scrapbook Retail Program enables retailers to stay ahead of these growing needs by providing customers with high-quality digital products and in-store solutions. We have already heard great feedback from specialty retailers using the program components. When used in concert, the end result is expanded profit opportunities with more choices and services for customers."

Essential Digital Scrapbooking and Craft Products

As part of Epson's new initiative to provide digital products and services to specialty retailers, enrolling in the Craft and Scrapbook Retail Program provides business owners with the opportunity for an additional source of revenue by reselling a wide variety of Epson digital scrapbooking and craft products including the StoryTeller® Photo Book Creator by Epson, Epson Stylus® Photo R1800 printer, Epson Perfection® V100 Photo scanner, Epson Stylus Photo R380 printer, PictureMate Snap(TM) Personal Photo Lab, PremierArt(TM) Matte Scrapbook Photo Paper for Epson, Premium Photo Paper Glossy, PictureMate Snap PrintPack Glossy paper, and digital scrapbooking reference guides. (See Epson Digital Scrapbooking and Craft Products sidebar for additional detail.)

Epson Scrapbook Central Digital Scrapbooking Digital Mini-Lab Workstation- on-Wheels

Epson Scrapbook Central is an all-inclusive digital mini-lab workstation- on-wheels for retailers who want to generate new sales and profits from high- quality digital scans and archival photographic prints for their customers. On Scrapbook Central, photographs, slides, negatives and scrapbook pages can easily be scanned, restored, edited, copied and printed in a variety of sizes and finishes, from borderless 12"x12" to 4"x6" prints as well as burned to a CD that customers can take with them for their personal archives. Images can be imported from a customer's CD, DVD or a variety of camera and other portable media storage.

Epson Scrapbook Central is simple to operate because it uses an easy-to- navigate touch-screen monitor and customized software to enter all the information needed to complete a customer's project and manage the workflow. Its software is also password protected to help keep customer information and project data secure. Epson Scrapbook Central is powered by a Windows-based PC and also includes an Epson Expression® 10000XL large format scanner, an Epson Stylus Photo R800 printer and the Epson Stylus Photo R1800 printer for high-quality scanning and archival digital prints, as well as a 15-inch touch screen monitor and keyboard for more advanced functions, CD drive and universal card reader, and an integrated heavy-duty cart.

Information and Services for In-Store Classes and Workshops

Epson also offers retail stores additional information and services that are great for in-store classes and workshops. Epson's digital scrapbooking reference guides are ideal for retailers looking for easy-to-follow instructions and fun digital scrapbooking techniques to provide to customers through in-store classes. From basic techniques describing how to use a digital camera, photo printer and scanner, to more advanced instruction detailing ways to use image-editing software to enhance photos and create digital scrapbook pages, these reference guides are designed for consumers at every skill level.

Retailers can also take advantage of the free downloadable projects on the Epson CreativeZone Web site ( to show consumers how to use digital imaging products with in-store computer crafting classes on topics such as digital scrapbooking, background pages and photo craft projects. The Epson CreativeZone includes nearly a thousand individual projects that can be created, and is continuously updated to include new and original craft ideas. The site also features additional resources to help customers make the most of their digital projects, including articles, tips and tricks from scrapbook experts.

Pricing and Availability

To become an authorized Epson reseller, please visit the Epson Web site at or call 1-888-225-2268.

Epson Scrapbook Central is now available for $8,999 with a leasing option and includes training. The solution includes training for up to four workstation operators and up to two supervisors. Training for additional operators or features is also available.

The Epson CreativeZone projects are currently available for free download at along with creative inspiration for scrapbooking and craft projects. For more information on Epson and its products, call 1-800-GO-EPSON (1-800-463-7766) or visit the Epson Web site at

About Epson

Epson offers an extensive array of award-winning image capture and image output products for consumers, businesses, photographers and graphic artists. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, Calif.

Products offered in the Epson Craft and Scrapbook Retail Program

StoryTeller® Photo Book Creator by Epson

The StoryTeller kit gives retail customers everything they need to turn digital photos into a beautiful, hardbound glossy photo book. The kit includes a 5"x7" or 8"x10" hardbound book, a glossy book cover and glossy pages that can be easily assembled into a book at home, as well as easy-to-use software to enhance and place dozens of photos on up to 20 pages per book.

PictureMate Snap(TM) Personal Photo Lab

PictureMate Snap by Epson delivers professional quality 4"x6" photos, with the convenience of printing anywhere. PictureMate also has a new auto photo correction feature that corrects colors for dark backlit and washed-out photos, adjusts skin tones, enhances the richness of scenery and sharpens photos -- like having a trained photo lab technician in your printer!

Epson Perfection® V100 Photo Scanner

The Epson Perfection V100 Photo delivers amazing output quality and color restoration capabilities at a very affordable price. Its new high-rise lid opens 180 degrees, allowing crafters to scan 3D objects, fabric and oversized objects to create designs for all crafting needs.

Epson Stylus® Photo R1800 Printer

The Epson Stylus Photo R1800 features exclusive Epson UltraChrome Hi- Gloss® pigment ink, optimized for archival prints on matte and glossy media, including borderless 12"x12" media to meet the demands of today's digital scrapbookers. It is capable of delivering reproductions of full-bleed images up to 13" wide as well as multiple copies of the same image on one sheet of paper.

Ultra Hi-Definition Epson Stylus Photo R380 Printer

The Epson Stylus Photo R380 offers outstanding print quality, new Claria(TM) ink with individual ink cartridges, and CD/DVD printing, plus a robust set of PC-free photo printing capabilities, including a high-quality 3.5-inch color LCD, built-in memory card slots, convenient standalone features, and direct photo printing from video clips.

PremierArt(TM) Matte Scrapbook Photo Paper for Epson and Premium Photo Paper Glossy

Epson offers the ideal photo paper for printing beautiful quality photos, and scrapbook-safe elements for scrapbook layouts. This scrapbook photo paper is perfect for clip art, headlines and borders as well as full-page backgrounds or patterns from the Epson CreativeZone(SM).

PremierArt Matte Scrapbook Photo Paper for Epson (20 sheets of 8.5"x11", 10 sheets of 12"x12")

Premium Photo Paper Glossy (100 sheets of 4"x6", 20 sheets of 5"x7", 20 sheets of 8.5"x11")

Digital Scrapbooking Reference Guides

Epson's digital scrapbooking reference guides offer easy-to-follow instructions and fun digital scrapbooking techniques, from describing how to use a digital camera, photo printer and scanner, to more advanced instructions on image-editing software to enhance photos and create digital scrapbook pages.

Introduction to Technology
Divine Secrets of the Design Sisterhood
Guide to Photo Corrections & Artistic Effects
Digital Scrapbooking Kits in Adobe® Photoshop Elements 4.0

Source: Epson America Inc.

Caroline Zubieta of Epson America, Inc.,


Mary Chernoff of Walt & Company,
+1-408-496-0900, ext. 2984,,
for Epson America, Inc.

Web site:

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