Energizer Expands Successful Global Nickel-Metal Hydride Battery Portfolio to Include New Premium NiMH Rechargeable AA, AAA Batteries
ST. LOUIS, Jan. 3 -- Energizer -- the global leader in branded NiMH sales* -- is raising the bar on rechargeable performance with the addition of a 2650 mAh NiMH AA and a 1000 mAh AAA battery to its existing NiMH battery assortment. Furthermore, the company announced the upgrade of its 1700 mAh AA to 2000 mAh AA as well as an upgrade of the successful 850 mAh AAA to 900 mAh AAA. Consumers around the world will be able to find the right rechargeable battery within the Energizer® Rechargeable® portfolio to meet their high drain power needs.
Energizer has gained its Number 1 status* by actively growing the NiMH rechargeable category through a focus on the consumer as well as new and innovative NiMH products. "Energizer is the driving force behind branded NiMH rechargeable growth and will continue to innovate to meet the high tech needs of today's consumer," says Joe Fisher, Vice President Global Rechargeable.
The new Energizer AA 2650 mAh NiMH batteries are especially designed for highly active digital camera users seeking even more pictures per charge than its sister product the AA 2500 mAh. The AA 2650 mAh batteries give consumers the most pictures currently available (up to 355 digital pictures per charge**). In the US the product will be available in AA-4 packs. The suggested retail price for an AA four-pack will be $11.99.
These new NiMH battery options will offer the economical minded consumers of high tech devices, such as digital cameras, toys, CD players, cost- effective NiMH battery solutions. For example, the 2000 mAh batteries are value priced to give the average consumer an entry into the rechargeable market.
The Rechargeable battery segment is seeing strong growth. Retail sales have doubled versus 2002 and are expected to show continued growth throughout the next years. To meet this demand, Energizer introduces new and exciting batteries and chargers. The new chargers, each of which make recharging simple and efficient, are all uniquely designed to fit into consumers lifestyles.
Energizer® Rechargeable® NiMH batteries are ideal for battery users who are searching for a more economical solution in their power-hungry devices. They offer a long lasting, reusable source of power from a well- recognized, trusted brand. Energizer currently offers NiMH in AA, AAA, C, D and 9-volt sizes and has a wide-range of chargers: the best selling Sliding Charger, the 15 Minute Charger, the Car Charger, Family Chargers and Value Chargers.
Energizer Holdings, Inc. (NYSE:ENR), headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power.
o Source A.C. Nielsen; Global Rechargeable Sales; 25 weeks August 2005
o Per charge, varies by device and usage
Source: Energizer Holdings, Inc.
CONTACT: Jackie Burwitz, +1-314-985-2169, or Harriet Blickenstaff,
+1-314-995-3939 x103, both of Energizer Holdings, Inc.
Web site: www.energizer.com
