EnCirca Offers $49 .Pro Domains for Professional Engineers


WOBURN, Mass., Feb. 21, 2006 -- Showcase.Pro
(http://www.showcase.pro), in conjunction with National
Engineers Week, highlights engineering websites using .pro
domain names. .Pro is the top-level domain designed for
licensed professionals. For a limited time, Professional
Engineers are eligible for .pro domains for just $49/year.
The special pricing is a reduction of 75 percent from the
typical $199 annual fee required to secure these domains.
This special registry promotion will expire on March 31,
2006.

National Engineers Week is February 19-25. Showcase.Pro is
sponsored by EnCirca (http://www.encirca.pro),
ICANN-accredited registrar for the .pro domain extension.
Examples of professional engineering (PE) firms that have
branded themselves with .pro domain names include
clayton.eng.pro, capstonecivilgroup.eng.pro and fpa.eng.pro
(for more examples, see www.showcase.pro).

".Pro is a natural and intuitive Internet address for
professional engineers," says Tom Barrett, President of
EnCirca. "The .pro extension reinforces the key message
professional engineers would like to send about their
business. Adopting a new domain extension for an Internet
address is not a casual decision to make. Fortunately, as
shown at Showcase.Pro, many engineers, as well as lawyers,
accountants and doctors have already adopted .pro as their
permanent brand identity."

The .pro extension makes it possible for professional
engineers to reserve more memorable and relevant Web
addresses and search engine keywords. The .pro extension is
available in two flavors: "profession-specific," such as
civil.eng.pro; and "generic," such as civil.pro.

The profession-specific flavor is exclusive to licensed
professionals in law, engineering, accounting and medicine
with more professions expected to be supported in 2006.
Possible future professions include:

- architects
- financial planners
- dentists
- educators
- insurance agents
- nurses
- optometrists
- pharmacists
- podiatrists
- psychologists
- real estate brokers
- veterinarians

EnCirca also offers generic domains such as claytoneng.pro
for just $99/year. Many professional service firms are
registering both types of .pro domains: one for their
corporate identity, and one to boost search engine rankings.
"Search engine rankings from Google and Yahoo reward domain
names that contain keywords being searched," says Barrett.
"With the .pro domain, these firms can get a memorable Web
address, like jedson.pro, that will boost their search
engine ranking."

As easy-to-recall .com designations have disappeared, the
alternative has been either longer, more awkward .com
second-level domain names or less desirable top-level
domains such as .net, .biz, and .info. The .pro domain
solves this dilemma and provides a clear branding advantage
for licensed professionals.

About EnCirca

EnCirca is an ICANN-accredited registrar founded in 2001 and
is the leading ICANN registrar for the .pro domain, operated
by RegistryPro, an ICANN registry exclusively for
professionals who wish to brand and promote themselves on
the Internet. EnCirca's registry promotion of $49/year
applies to the profession-specific domains of eng.pro,
law.pro, bar.pro, jur.pro, cpa.pro, aca.pro and med.pro and
will end at midnight on March 31, 2006. For more
information, please visit www.encirca.pro.

Media Contact:

Tom Barrett, EnCirca, Inc.
781/942-9975
pr@encirca.com

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