Edge Dynamics Launches Customer Advisory Forum; KPMG to Co-Host Inaugural Event


Agenda Features Keynotes from Industry Thought Leaders, Working Sessions with Edge Dynamics Experts, and Opportunity to Network with Edge Dynamics and KPMG Executives

REDWOOD CITY, Calif., March 7 / -- Edge Dynamics, the leading provider of channel commerce management (CCM) solutions, today announced its inaugural Customer Advisory Forum, co-hosted this year by KPMG. The event, to be held at the Hyatt Regency in Princeton, N.J., on March 14 and 15, 2006, features industry thought leader Dr. Adam Fein, president of Pembroke Consulting; Cliff Saffron, a principal at KPMG LLP, the audit, tax and advisory firm; and John McGrory, president and CEO of Edge Dynamics. Event attendees will include representatives from many of the world's leading life sciences manufacturers.

Who: Interact with Edge Dynamics and KPMG executives, hear insights from industry thought leaders, such as Dr. Adam Fein, president of Pembroke Consulting; Cliff Saffron, a principal at KPMG LLP; and John McGrory, president and CEO of Edge Dynamics, and network with fellow industry leaders.

What: Customer Advisory Forum featuring:

o Current Industry Issues and Outlook: Dr. Adam Fein, president, Pembroke Consulting. Adam Fein is the founder and president of Philadelphia-based Pembroke Consulting, Inc. He is widely respected as a leading expert on marketing and distribution strategy and has published more than 80 academic and industry articles. Dr. Fein was named to Supply & Demand Chain Executive magazine's list of "Top Industry Analysts to Know."

o Emerging Compliance Requirements: Cliff Saffron, principal focused on the parmaceutical industry for KPMG Forensic services. As a principal at KPMG, Cliff Saffron lends his deep industry experience to provide practical business-oriented advice to companies in the area of regulatory compliance. Prior to KPMG, he was the senior vice president and general counsel at ImClone Systems Inc., where he was responsible for all legal matters pertaining to the company, including securities
regulation and compliance, FDA regulation and compliance, and negotiation of licensing and collaborative agreements. Saffron was also a senior legal executive of NASDAQ and NYSE-listed companies with more than a decade of achievement in the biotech/pharmaceutical industry.

o Edge Dynamics Today: John McGrory, CEO, Edge Dynamics John McGrory has been Edge Dynamics' president and CEO since co-founding the company in 2002. He is a noted expert on channel commerce in the life sciences industry and has spoken at numerous industry events including the HDMA RFID Healthcare Industry Adoption Summit, AMR Strategy 21 Conference, Center for Business Intelligence (CBI) Fee-for-Service and Inventory Management Agreements Conference, and the National Association of Chain
Drug Stores (NACDS).

o Working Sessions: Interactive sessions with Edge Dynamics' experts to discuss Fee-for-Services Management and Channel Control, Simplifying Sarbanes Oxley, Increasing the Value of e-Pedigree and Item-level Data, and IT Requirements for Enterprise-grade Architecture.

When: March 14 and 15, 2006
Where: Hyatt Regency Princeton, Princeton, N.J.

Legal counsel will also be present throughout this event.

About Edge Dynamics

Edge Dynamics is the pioneer and leading provider of channel commerce management (CCM) solutions to the life sciences industry. Edge Dynamics' uniquely provides a full range of hosted and on-premise solutions that enable manufacturers to optimize their transaction stream processing to address critical business challenges in the areas of channel control, regulatory compliance, and patient safety. Deployed at leading pharmaceutical manufacturers, the Edge Dynamics solution currently optimizes more than $75 billion in annual channel revenues. Edge Dynamics has offices in Redwood City, California, and Philadelphia, Pennsylvania. For more information, visit www.edgedynamics.com, send email to info@edgedynamics.com, or call 650-780-7800.

About KPMG LLP

KPMG LLP is the audit, tax and advisory firm that has maintained a continuous commitment throughout its history to providing leadership, integrity and quality. The Big Four firm with the strongest growth record over the past decade, KPMG turns knowledge into value for the benefit of its clients, people, communities and the capital markets. Its professionals work together to provide clients access to global support, industry insights, and a multidisciplinary range of services. KPMG LLP (www.us.kpmg.com) is the U.S. member firm of KPMG International. KPMG International's member firms have nearly 94,000 professionals in 148 countries.

About Pembroke Consulting

Pembroke Consulting provides business and marketing strategy advice to manufacturing, distribution, and technology executives operating in channel- intensive industries. To learn more about the firm and its services visit www.PembrokeConsulting.com.

Source: Edge Dynamics

CONTACT: Scott Bauman of Greenough Communications, +1-617-275-6518, or
sbauman@greenoughcom.com, for Edge Dynamics

Web site: www.edgedynamics.com/

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