Eco-Safe UltraLube® Helps Consumers Observe Earth Day

(Dixon, Ill., April 18, 2011) - As Earth Day approaches this Friday, April 22, consumers continue to demonstrate that they are not only thinking green, they are purchasing green.

In a recent study by the Grocery Manufacturers Association and Deloitte, 54 percent of the shoppers surveyed considered sustainability to be a factor in the decisions they made about product and store selection, and about one of every five said sustainability was a dominant or primary decision-making factor for many of the items they purchased.

One simple way for individuals and industry alike to support sustainability is through the use of UltraLube® professional-grade, plant-based greases, oils, and spray lubricants & penetrants.

The active ingredient in UltraLube is a plant-based oil that has four times the natural lubricity of petroleum-based oils, allowing UltraLube to instantly penetrate into areas where lubrication is needed most and create a long-lasting bond to metal and plastic surfaces.

The entire line of UltraLube® professional-grade biobased greases, oils, and spray lubricants & penetrants has received the U.S. Department of Agriculture's BioPreferredSM designation. Products with the BioPreferred designation can help federal agencies and contractors meet green procurement mandates that require purchases of biobased products within identified categories, such as hydraulic fluids and lubricants.

UltraLube Multi-Purpose Lubricant and Penetrant meets the demanding requirements of industrial environments while being safer for use around family and pets in the garage, home and workshop. With 96 percent biobased content, UltraLube Multi-Purpose Lubricant and Penetrant is the eco-safe way to be more sustainable without sacrificing effectiveness.

Plews & Edelmann also offers a growing selection of UltraLube greases and oils to meet specific needs for lubrication in the agricultural, commercial, industrial, manufacturing, marine, and transportation industries. These products include 5th Wheel Trailer Grease, Disc/Drum Brake Wheel Bearing Grease, H1 Food Grade Chain & Cable Lube, H1 Food Machinery Grease, ISO Hydraulic Oil, LMX® "Red" Grease, Moly EP Grease, Multi-Purpose Lithium Grease, Universal Hydraulic Tractor Fluid, and White Lithium Grease.

UltraLube products are sold by leading retailers, industrial suppliers and warehouse distributors across the U.S. and Canada. For more information, visit or call 800-545-1689.

About Plews & Edelmann

The Plews & Edelmann Division of Tomkins is a leading manufacturer and marketer of Edelmann® fittings and power steering system products; Plews/LubriMatic® lubrication equipment; Tru-Flate®, Amflo®, and Camel® air hose, hose reels, air accessories and tire hardware; UltraLube® greases and oils for automotive, heavy-duty, marine and industrial applications; and Syracuse® tire gauges. For more information, please visit

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