Dow to Showcase New Innovations at 2015 Western Coatings Symposium

Industry experts from Dow introduce new technologies and present broad portfolio of architectural and industrial coatings technology at the 2015 Western Coatings Symposium

PHILADELPHIA – Dow Coating Materials (DCM) and Dow Microbial Control (DMC), business units of The Dow Chemical Company (NYSE: DOW), will discuss and showcase new and time-tested innovations in Las Vegas, Nevada Oct. 25-28 at the Paris Las Vegas Hotel and Casino during the 2015 Western Coatings Symposium – Booth 200.

"Since we introduced acrylic emulsions as paint binders more than half a century ago, we continue to collaborate with formulators, contractors and end-users to develop sustainable and functional solutions that push performance boundaries," said Sylvia Insogna, North America marketing director, Dow Coating Materials. "We're excited to share new, low-VOC technologies that perform well across a range of applications and offer long-lasting results and easy maintenance."

Of these new technologies, ROVACE™ 10 Vinyl Acrylic Emulsion was developed with both the formulator and contractor in mind. This new binder facilitates robust manufacturing wand handling properties. ROVACE™ 10 Emulsion can also be formulated to pass multiple Master Painters Institute (MPI) specifications.

"As regulations and specifications across the industry push performance requirements further beyond what today's products can offer, we are eager to lead the way with innovative solutions that offer enhanced performance properties while solving significant challenges," said Insogna.

One of those challenges may indeed be solved by another new innovation being unveiled at the show: RHOPLEX™ 800h Acrylic Binder. This new, ambient crosslinking binder improves the hardness profile of low- and ultra-low volatile organic compound (VOC) high-gloss and deep-tone paints. Additional benefits offered by this binder's controlled polymer morphology include excellent print, tack and block resistance and improved feel properties.

These new architectural innovations join a growing list of new products launched by Dow earlier this year, including PARALOID™ Edge Isocyanate1-Free Technology, MAINCOTE™ AEH Acrylic Epoxy Hybrid Resin and ACRYSOL™ RM-725 Rheology Modifier, which can be combined with new ROVACE™ 10 Vinyl Acrylic Emulsion for excellent sag-flow balance.

"Whether it's lowering VOC levels while maintaining or improving performance or taking hiding to a whole new level, Dow Coating Materials is deeply invested in accelerating progress in paints and coatings," said Insogna.

Technologies designed to help protect paint and coatings from microbial contamination will also be highlighted at the show. Dow Microbial Control offers a range of in-can and dry-film biocides, including BIOBAN™ 200 Antimicrobial and ROZONE™ 2000 Mildewcide, two cost-effective products based on ultra-low leaching chemistry for long-lasting dry film protection. In addition to extended dry film performance, these products offer additional protection against algae and a boost to in-can preservation.

Dow experts will discuss these innovations, among others, during the following presentations at the 2015 Western Coatings Symposium:

Monday, October 26
- 2:50 p.m.: Low VOC Binder Development: Exploration of Morphology and Crosslinking

Tuesday, October 27
- 10:15 a.m.: Comparison of DCOIT and IPBC for Dry Film Protection of Coatings
- 10:15 a.m.: Isocyanate-Free Polyurethane Coatings: A Novel Technology for Industrial MPC Applications

Wednesday, October 28
- 9:10 a.m.: Waterborne Stain-Locking Architectural Primers
- 9:45 a.m.: High Performing Waterborne Acrylic Direct-to-Metal Coatings below 50 g/L
- 10:20 a.m.: Formulating For the Contractor - Additives Can Make the Difference
- 11:30 a.m.: Ultra-Low VOC Waterborne Alkyd Coatings with Exceptional Corrosion Resistance

For more details about Dow presentations at the 2015 Western Coatings Symposium, stop by the Dow Coating Materials booth (#200) or visit

1Manufactured without isocyanate

About Dow Coating Materials
Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert's expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated RD facilities across all major geographic markets where Dow does business. For more information please visit

About Dow Microbial Control
Dow Microbial Control innovates with science and technology to provide long-term viable and sustainable microbial control. Our comprehensive global offering provides customers with solutions to optimize formulations, including high performing and technically supported selection of registered actives and products. With world-class people organization-wide and a broad portfolio of microbial control technologies, Dow Microbial Control can help solve most any microbial control problem. From specialty and highly regulated to non-regulated, the company has the experience and essentials for more sustainable microbial protection for products and processes. Visit for more information.

About Dow
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2014, Dow had annual sales of more than $58 billion and employed approximately 53,000 people worldwide. The Company's more than 6,000 product families are manufactured at 201 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

For further information contact:
Cristina Myers
Dow Coating Materials

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