Discover the Power of Information at the Electro E-Biz Forum 2007


Event to focus on strategic business decisions driven by data

Arlington, VA- May 16, 2007 -IDEA today announced that "The Power of Information" and technology trends that are impacting the future of integral business practices will be the focus of the Electro E-Biz Forum 2007, September 18-20, at the Sheraton Vancouver Wall Centre Hotel in Vancouver, British Columbia. Registration for the event is officially open.

The theme will focus on the services, applications, businesses, and technologies that are reshaping the industry and creating opportunities for channel partners to reshape the way they conduct business. The Forum is co-hosted by IDEA; the National Association of Electrical Distributors (NAED); the Electro-Federation Canada (EFC); the National Electrical Manufacturers Association (NEMA); and the National Electrical Manufacturers Representatives Association (NEMRA).

"The next few years will see significant changes in eCommerce, cutting across technology, corporate organizational structures and customer demand and interactivity. It won't be business as usual, as those companies that perform at the speed of information will be the winners," said Mike Rioux, President, IDEA. "This year's conference will provide one stop access to learn what tools and technologies will impact your business in the next 2-5 years."

The conference features a broader general session program with industry experts and insiders providing their perspective on key influencers. The educational seminars will explore tactics and best practices that companies need to compete effectively, such as POS data, Master Data Management (MDM), Product Information Management (PIM), Customer Relationship Management (CRM) and Data Synchronization.

The Electro E-Biz Forum 2007 includes the following Keynote presentations:

o "Facing The Forces Of Change®: Lead The Way In The Supply Chain" - Adam Fein, Founder and President, Pembroke Consulting, Inc.
o Panel: "The Power of Information" - Moderator: Gene Randall, former CNN Anchor and Correspondent; Panelists: Bernie Westapher, Group VP Marketing & Sales, Panduit Corporation; Art Cook, President, Buckles & Smith, TBA, SuperValu
o"A Satirical Look at the Business World" Bob Hirschfeld, Cybersatirist
o Media Panel: "Interpreting Influential Information" - Moderator: Ed Orlet, NAED; Panelists: Tom Gale, Publisher, Modern Distribution Management; Jim Lucy, Chief Editor, Electrical Wholesaling; Joe Salimando, freelancer and contributing writer, TED Magazine
o "What's Wrong With this Data? What Distributors Expect from Suppliers" - Moderator: Ed Orlet, NAED; Panel: Bob Wittig, Independent Electric; Ken Greenberg, Mid-Island Electrical Supply; David Starr, McNaughton & McKay

Some of the issues, topics and challenges that will be directly addressed at the E-Biz Forum will focus on the theory that strategic business decisions are only as good as the data that drives them.

Some breakout sessions will include:

o Garbage in, Garbage out: Managing Data Quality
o Make the Most of Your Data Through PIM and MDM
o Building a Business Case to Help get Executive Buy-in
o The Importance of POS Data: How and Why?
o Asset Management through Unique Identification: How to Identify Assets Using the GS1 System

Business Information as a Competitive Advantage

The Tech Center will allow attendees to get a first hand look at applications and solutions that will help companies attain a streamlined work flow and increased sales. One of three Garmin GPS navigation systems will be awarded to attendees with the most booth visits.

The E-Biz Forum kicks off with its fourth annual "Golf Shamble" at the Furry Creek Golf and Country Club followed by the opening reception and Tech Fair. Other evening networking events include "Can You Dig It?" Salmon Bake at the Sheraton Vancouver Wall Centre Hotel and "Mystery and Mirth! Murder Mystery Cruise" along the Harbor Howe Sound.

In celebration of IDEA's 10th anniversary, The Electro E-Biz Forum 2008 will be held in its headquarter city, Washington, D.C., September 14-16, at the Gaylord National Resort & Convention Center.

View the Schedule at a Glance or contact Mary Dempsey at (703) 562-4632.

About IDEA

IDEA is an eCommerce service provider jointly owned by NEMA and NAED. Developed to drive down supply chain costs, IDEA provides the Industry Data Warehouse 2 (IDW2), a central repository of manufacturer product, pricing, and attributed data; the Industry Data Exchange (IDX2) is an Internet-based communications hub that enables business trading partners to exchange business documents using EDI, XML, flat file, or Web form transactions sets; the Industry Retail Database (IRD) a central repository of manufacturer retail product data to meet retail hardware powered by CERICOMX®, CPG and GS1 US requirements; IDEA eCredit (IeC), a hosted industry account receivables reporting database and the Data Audit and Certification (DAC) Program to verify manufacturer data meets specification criteria to ensure data synchronization between business partners.

Contacts:
IDEA
Rita Hagopian,
(703) 562-4628
rhagopian@idea-eSolutions.com

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