DeltaTrak FlashTrak Telematics Selected as a United Fresh Produce Association's 2014 New Product Awards Finalist

Pleasanton, Calif. – DeltaTrak® announced its newest innovation, FlashTrak Telematics, has been selected as a Best New Food Safety Solution finalist in United Fresh Produce Association's 2014 New Product Awards. DeltaTrak will show and demonstrate its FlashTrak Telematics at the United Fresh 2014 show in Chicago, IL at the South Hall of McCormick Place, Booth #855 on June 11-12.

Frederick Wu, President and Company Founder of DeltaTrak Inc. said, "Being selected as a finalist in United Fresh's Best New Product Awards demonstrates DeltaTrak's commitment to the development of innovative food safety solutions that will improve our customer's product quality by providing key data to increase product shelf life." Wu said. "FlashTrak Telematics' helps customers make informed decisions in order to gain a larger percentage of sellable products, directly resulting in lower shrinkage."

DeltaTrak's FlashTrak Telematics is an end-to-end temperature and humidity monitoring solution that provides customers with a cost effective way to monitor and track temperature and humidity beginning at the point of harvest and continuing with the product as it travels throughout the cold chain. Its unique offering provides real-time, actionable data to improve cold chain effectiveness. The new internal product temperature emulation technology provides accurate internal product temperatures without the need for pulp testing, making this solution a must-have for produce growers, shippers, carriers, and receivers. For more information on Telematics, see DeltaTrak's website.

About DeltaTrak®

DeltaTrak® is a leading innovator of cold chain management, environment monitoring and food safety solutions for the food, pharmaceutical, life sciences and chemical industries. Contact DeltaTrak® by phone at 1-800-962-6776 or by email at Additional information can be found at

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