Crown Exhibits Intelligent Solutions at Eurasia Packaging 2015


Metal Packaging world-leader showcases commitment to the Turkish market



Philadelphia, PA – With a dedicated plant located in the economically dynamic province of Bursa, CROWN Foodcan Turkey, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) offers a portfolio that spans a wide range of food cans and ends, as well as capabilities such as printing and lacquering for a broad range of food markets. As a member of the Metal Packagers Association (MASD) and the Packaging Manufacturers Association (ASD), Crown’s Turkish facility is committed to supporting developing and emerging markets. In October, the company is showcasing its innovative and sustainable food packaging technologies at the Eurasia Packaging Fair 2015, October 22-25 Istanbul, Turkey (Hall 7 Stand: 731A).



Currently the 16th largest economy in the world and the sixth largest economy compared with EU member states, Turkey is expected to be one of the fastest growing economies among the members of the Organization for Economic Co-operation and Development (OECD) during 2014-2016, with an annual average growth rate of 3.6%. The local canned and preserved food market increased by 6% in value terms in 2014[1 and is expected to experience a compound annual growth of 4.7% in value until 2019, due to rapid urbanization, a burgeoning middle class and increasingly busier lifestyles. As the country with the highest birth rate and the youngest population in Western Europe, Turkey’s consumption habits are changing, stimulating growth in the canned and preserved food sectors.



Convenience continues to drive consumer purchasing decisions while easy-open packaging that is user-friendly remains vital in impacting consumers’ purchasing decisions. To this end, at Eurasia Packaging 2015, Crown is showcasing its full range of classic and innovative solutions, including:



• Crown’s award-winning Orbit™ Closure, a revolutionary technology designed to be universally easy to open, significantly reducing the opening torque and enhancing convenience for consumers of all ages. The closure served as a breakthrough for European brands such as HAK and Duerr’s, leading producers of products in the preserved fruits and vegetables sector.



• The company’s patented Easylift™ easy-open ends, which offer greater consumer convenience through significantly improved tab access, making it even easier for consumers of all ages to open food products ranging from vegetables and soups to pet food without the need of a can opener or other tools.



• PeelSeam™ peelable ends, which consist of a thin flexible foil heat-sealed to a rigid steel ring for conventional double seaming onto standard containers and offer an effective option for single-serve portions. By simply grasping the small tab on the lid, consumers can open cans smoothly and easily with a simple, fluid gesture.



“This is our second time showcasing Crown's capabilities at Eurasia Packaging, and our continued presence reaffirms our investment in – and commitment to – informing and supporting customers through the advantages of metal packaging,” said Olivier Aubry, Business Development and Marketing Director, CROWN Food Europe. “We offer unparalleled support for our customers at every stage of the packaging process and we are proud in the way we work collaboratively with them to engage consumers both in stores and at home."



Crown is dedicated to helping each customer understand how to get the most from metal packaging, offering a comprehensive array of technical and customer support services that can give brands a significant competitive edge. Crown aims to develop true collaborative relationships with customers in order provide a wide range of valuable assistance from technical support and troubleshooting to ongoing consultation. To meet this end, Crown offers unparalleled support through a wide expert network strategically located in eleven countries across Europe. Crown also offers comprehensive customer training programs and seminars that can be conducted at customer sites or in one of Crown’s Centers of Excellence.



Turkish consumers are increasingly health-conscious and are now, more than ever, concerned with the environmentally-friendly credentials of product packaging. Along with protecting the quality and taste of food products, metal packaging is 100% recyclable and is unmatched as a packaging format that responds to consumer demands for convenient and environmentally friendly packaging solutions.



About Crown Holdings, Inc.

Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world. Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps. As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing 23,024 people. For more information, visit www.crowncork.com.



For more information, contact:



In Europe:

Olivier Aubry

Business Development Marketing Director

Tel: 41 417 591 089

Email: olivier.aubry@eur.crowncork.com



In North America:

Hella Gourven

Marketing Manager

Tel: 1 215 698 6056

Email: hella.gourven@crowncork.com



In Asia Pacific:

Evelyn Lim

CROWN Asia Pacific Holdings Ltd

Tel: 65 6229-4880

Email: evelyn.lim@crowncork.com.sg



For editorial inquiries:

Thomas T. Fischer

Vice President Investor Relations and Corporate Affairs

Tel: 1 (215) 552-3720

Email: thomas.fischer@crowncork.com



Contact Information:

Maria Ciubotaru

ABI Europe

27-31 Clerkenwell Close

Unit 510

London, United Kingdom EC1R 0AT

+44 (0) 207 014 3500

mciubotaru@abipr.com  

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