Cox Communications Launches Si TV in Louisiana
LOS ANGELES, Aug. 28 /PRNewswire/ -- Si TV, the first English-language, Latino-themed network, launches on Cox Communications in the Greater Louisiana area serving Baton Rouge and Lafayette.
"Louisiana has a history of being culturally diverse and we want to reflect that with the channels we offer," said Jacqui Vines, vice president and general manager, Cox Communications Louisiana. "We know that our digital cable customers will be excited with this new addition to our channel line-up."
"Our programming captures the changing face of America," said Rori Peters, SVP of Affiliate Sales. "We are excited to launch Si TV in the Greater Louisiana area because it validates our effort to provide a multicultural audience with compelling, culturally-relevant entertainment in English."
Some of Si TV's original programming includes Dating Factory, the network's first dating show hosted by TV star Mario Lopez that will premier on Sept. 18. The 30-minute series promises to deliver a hip and irreverent twist on dating. Si TV's popular show, The Drop, showcases what's hot in urban music and culture with live studio performances from a range of musical genres, celebrity interviews, hotly contested DJ battles and head-to-head dance competitions.
About Si TV
Si TV is the first English-language, Latino-themed network. Connecting with 18-34 year-old viewers, Si TV's 60% original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network launched in February 2004 and is available nationwide in 13 million homes on Dish Network, Adelphia, Comcast, Cox, Time Warner Cable and Verizon, among others. For more information on Si TV, please visit www.sitv.com.
Source: Si TV
CONTACT: Scott Samson of Bob Gold & Associates, +1-310-784-1040, scott@bobgoldpr.com, for Si TV
Web site: www.sitv.com/
