The food manufacturing industry is under increasing pressure to tell consumers exactly where the food they're buying comes from. Country-of-origin labeling - or COOL -- requirements are growing in importance as new laws and regulations are implemented and new pressures and demands from consumers create a business case for providing consumers with information upon which to base their purchasing decisions.
Passed into law as part of the 2002 Farm Bill, COOL requirements began to be phased in on Oct. 1, 2004. While compliance is currently voluntary, COOL requirements will become mandatory in September 2008. This White Paper, "Country of Origin Labeling in the Food Manufacturing Industry," will help you get a head start by exploring the strategic, operational, financial and technological issues companies in the food industry must address in response to the new imperatives created by growing COOL requirements.
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