Columbus McKinnon Terminates Relationship with Grainger
Company will focus on go-to-market strategy through value-add Channel Partner Network
AMHERST, N.Y., July 7, 2016 - Columbus McKinnon Corporation (NASDAQ:CMCO), a leading designer, manufacturer and marketer of material handling products, has announced that it will no longer distribute its hoists and rigging products, marketed under the CMCO family of brands, through W.W. Grainger Inc. in the United States. Instead, the company will focus its go-to-market strategy on its extensive network of highly qualified value-add Channel Partners.
“This decision reinforces a key imperative of Columbus McKinnon’s selling strategy, which is to ensure all end users have access to expert application optimization, as well as the extensive product and safety training that our network of value-add Channel Partners provide,” said Steve Vitello, Executive Director of Sales Marketing, CMCO Hoist Rigging - North America. “All lifting applications are critical; the consequences of doing something wrong can be catastrophic. When it comes to hoist and rigging equipment, we are absolutely convinced that our customers are best served by the expertise and services our value-add distributors in North America offer.”
For more than 140 years, Columbus McKinnon has provided the finest lifting, rigging and positioning products to the material handling industry under our family of globally recognized brands that includes CM, Coffing, Chester, Yale, and Shaw-Box. This has been made possible, in large part, to the dedication and support of our Channel Partner network that is committed to supporting end users with the highest quality products, professional services and training.
To locate a Columbus McKinnon distributor in your area, please visit www.cmworks.com to use the company’s “Find a Distributor” feature. If you have any questions or need information on CMCO products, please contact Columbus McKinnon Channel Services at 800-888-0985.
About Columbus McKinnon
Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of material handling products, systems and services, which efficiently and ergonomically move, lift, position and secure materials. Key products include hoists, cranes, actuators and rigging tools. The Company is focused on commercial and industrial applications that require the safety and quality provided by its superior design and engineering know-how. Comprehensive information on Columbus McKinnon is available on its website at www.cmworks.com.
Contact:
Christie Lagowski
Communications Specialist
Columbus McKinnon Corporation
7166895648
christie.lagowski@cmworks.com
