Cobra Electronics Celebrates 50th Anniversary at CES 2011


Tradition of Quality, Innovation, and Category Leadership Continues with New Award-Winning Products and Expansion into New High Growth Product Categories

LAS VEGAS, Jan. 4, 2011 - 2011 International CES - Cobra Electronics Corporation (Nasdaq: COBR), a leading manufacturer of mobile electronic devices, today announced it is celebrating 50 years in business since its founding in 1961. The Company, which started as a small television repair business located in the founder's garage, has grown into a world leader in consumer electronics with offices in Chicago, Hong Kong, Dublin, and Manchester. Cobra is building on its 50 years of innovation and leadership position in radar detections systems, two-way radio, and Citizens Band radio industries with bold new product introductions at CES 2011 and aggressive expansion into new high growth product categories.

"To celebrate 50 years in business is an important milestone for our company and we are very proud to have reached this pinnacle," said Jim Bazet, Chairman, President and Chief Executive Officer of Cobra Electronics. "We are incredibly grateful to our talented and hard working team members who have helped develop and maintain every facet of our products over the last five decades. Our track record of innovation continues today with the recent introduction of a series of break through products such as the Cobra iRadar(TM) for iPhone and Android, Cobra PhoneLynx(TM), and the Cobra 7750 Platinum advanced GPS navigation device for professional drivers."

Cobra Electronics' award-winning product lines continue to be recognized as category leaders in the radar/laser detection, two-way radio communication, Citizens Band radio, GPS and mobile navigation, marine electronics, power inverter, and telecommunications products and accessories markets. Cobra products are available in nearly 40,000 storefronts in North America and in a growing number of retailers throughout the world.

At CES 2011, Cobra Electronics, a CES Innovations Award Honoree and winner of four recent awards for design and innovation, will celebrate its 2011 corporate theme of "50 Years of Innovation." Please visit Cobra in the Central Hall at booth # 9845 and in the North Hall at booth #4135.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at http://www.facebook.com/CobraElectronics.

SOURCE Cobra Electronics Corporation

CONTACT:Chris Kooistra of Cobra Electronics,+1-773-307-8386,ckooistra@cobra.com;orStephen Drusano of Skyya Communications,+1-212-969-1777,stephen.drusano@skyya.com,for Cobra Electronics

Web Site: www.cobra.com

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