CMP Technology Acquires How Machines Work Corporation, Developer of State-of- the-Art Interactive Online Environments

How Machines Work Strengthens CMP's Next Generation Media Strategy

MANHASSET, N.Y., July 3 -- CMP Technology, a targeted media and marketing solutions company serving the technology industry, today announced that it has acquired How Machines Work Corporation (, a leading designer and developer of next- generation, customized interactive online environments. CMP's newest acquisition strengthens its Web 2.0 product portfolio with proven expertise in creating and deploying state-of-the-art games and sophisticated virtual environments that educate and engage technology innovators in bold, exciting new ways while enabling marketers to reach their targeted audiences and create a unique brand experience.

How Machines Work was founded by Steve Arend, who developed an extensive customer list including Infineon, Siemens, Wind River, HP, Rockwell Automation and Sun Microsystems. Arend will join CMP Technology as Vice President Digital Services, and head the new Technology Innovators Group (TIG) Digital Services Group, based in CMP's San Francisco office. The Digital Services Group will provide next generation web solutions to CMP's marketing customers and internally to the other TIG divisions (Electronics, Games, Software, Light Reading and ICMI (International Customer Management Institute). CMP's e- Learning platform focused on educating engineers will become part of the new group.

"How Machines Work has created a winning formula for marketers wanting a unique solution to engage and educate their audiences while entertaining them. We welcome them to our CMP family and look forward to the incredible opportunities we will create for our customers with state state-of-the-art content that intrigues and compels the user to want more!" said Paul Miller, President, CMP Technology Innovators Group. "The scope of How Machines Work's innovative products is limited only by one's imagination."

"The acquisition of How Machines Work is the latest milestone in our transformation into a next-generation media company enhancing our portfolio with unique creative environments that transcend traditional online marketing," said Steve Weitzner, CMP Technology President and CEO. "How Machines Work's customized products use interactivity, flash animation, 3D modeling, video and gaming platforms to provide a Web 2.0 immersion experience that will enable our marketing customers to successfully engage with their target audiences. In addition, its approach is customer-centric, with targeted turnkey solutions, including creative consultation, content development, programming and design, project management and program execution and viewer metrics that will meet our customers' business objectives and deliver strong bottom-line results."

In Spring 2007, CMP and How Machines Work debuted their first project: Temple of the Sun (, a customized, immersive and interactive environment designed specifically for Sun Microsystems' SUN Studio software to drive adoption and downloads of the new software program among CMP and SUN end users.

The next innovative product was Mechatropolis (, an online community for mechanical and electronics engineers, which was launched in partnership with Freescale Semiconductor. Focused on interactivity and peer-to-peer networking, Mechatropolis introduced the world's first "product tear down" Wiki where community members upload photos and annotations to explain how and why products are designed.

About the CMP Technology Electronics Group

The CMP Technology Electronics Group includes the premier technology and business media brands serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, the CMP Technology Electronics Group delivers the most targeted audience and actionable information to audiences in the electronics technology community. Each month, the CMP Technology Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in 23 countries and online visitors from 100 countries view more than 8 million pages on its Web sites including EE Times Online and TechOnline. More than 40,000 decision makers from 48 countries attend its events such as Embedded Systems Conferences each year in North America, China and Taiwan.

About CMP Technology (

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

FCMN Contact:

Source: CMP Technology

CONTACT: Felicia Hamerman of CMP Technology, +1-516-562-5652,

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