Cleveland-Area Blonder's Paint and Wallcovering Stores Add Devoe Paint From ICI Paints
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Largest local privately-owned paint and wallcovering store to house the Devoe Paint line
CLEVELAND, April 19 /PRNewswire-FirstCall/ -- ICI Paints, an international leader in the manufacturing and distribution of high-quality paints including Glidden and Ralph Lauren, announced today its Devoe Paint line is now being carried at Blonder's Paint and Wallcovering. Blonder's is the largest family- owned paint and wallcovering dealer in the Cleveland area.
Devoe Paints, including Wonder Tones (interior) and Wonder Shield (exterior), Velour (alkyd interior), Wonder Pure (no VOC interior) and some primers, are being introduced at Blonder's this month. The Devoe Paint line is sold exclusively through the independent dealer sales channel. Devoe Paints, in addition to Devoe Coatings and related products, are used in nearly every market segment, including residential, architectural, commercial and industrial.
"We are proud to add Devoe Paint to Cleveland-area Blonder's stores," said Harris Cloutier, vice president of sales for ICI Paints. "Blonder's is a highly respected and trusted name for consumers and painting contractors alike. We are confident the Devoe Paint line will add value to the outstanding offerings at Blonder's and help drive sales at all of their Cleveland-area stores."
The independent dealer sales team from ICI Paints that is supporting the Blonder's launch intends to use in-store promotions, including giveaways and pricing specials for contractors and consumers alike, to introduce the Devoe Paint line to Blonder's customers in coming months.
"Our decision to partner with ICI Paints was based largely on the fact that they have high quality products that are consistent with our current suppliers," said Mike Roesch of Blonder's. "ICI Paints has committed to help us grow by delivering the very best quality and value to our company and customers. It has been a pleasure working with the ICI Paints staff and refreshing to work with a manufacturer that will help promote Blonder's Paint and Wallcovering."
About Blonder's Paint and Wallcovering
Blonder's Paint & Wallcovering has been associated with Cleveland retailing since 1918, when the Blonder Hardware Store came into existence. In 1936, a branch store specializing in paint and wallcovering opened. From there, the locations and Blonder's reputation continued to expand until it encompassed the current seven locations in Northeast Ohio. Blonder's Paint & Wallcovering prides itself in its service and dedication to its customers. For more information, visit http://blonderspaint.com/.
About ICI Paints in North America
ICI Paints is part of the ICI Group (NYSE:ICI), one of the world's largest producers of specialty products and paints. ICI Paints worldwide has 49 manufacturing sites in 25 countries and more than 15,000 employees. Headquartered near Cleveland, ICI Paints' North American operations produce decorative coatings brands such as Glidden, Dulux, Ralph Lauren, Devoe, Fuller-O'Brien, This Old House, C-I-L paint, Color Your World and Liquid Nails caulks and adhesives. Products are sold through ICI Paints company stores, national/retail outlets and independent dealers in the United States, Canada and Puerto Rico and exported internationally. For more information on the company, visit icipaintsstores.com or icipaints.com/northamerica.
Source: ICI Paints
CONTACT: Matt Barkett, +1-216-241-3073, for ICI Paints
Web site: http://icipaintsstores.com/
http://icipaints.com/northamerica
http://blonderspaint.com/
