ClearStory Announces Successful Launch of ActiveMedia with TAC
Share:
Worldwide Building Automation Leader Chooses Digital Asset Management System for Centralized Marketing Operations and Rapid Regional Response
WESTBOROUGH, Mass., June 21 / -- ClearStory Systems, Inc. (BULLETIN BOARD: CSYS), a leading provider of enterprise digital asset management (DAM) solutions, today announced the successful global launch of ActiveMedia with TAC, a world leader in building automation systems.
With more than 3,700 employees in 75 countries worldwide, TAC sought a solution that would offer centralized marketing support and improved brand control across its offices, branches and partners. From product images to brochures, rich media presentations to creative source files, there was a growing worldwide demand across the organization for centralized management, rapid access and localized production of high value digital media content.
Yet sharing this content and enabling teams to collaborate around its use presented challenges across time zones and geographic regions for the company. TAC's merger and acquisition strategy also plays a key role, as new organizations are continually being introduced into their global marketing community.
"With operations in markets as far as Sweden and Singapore, there are significant obstacles to offering rapid regional response," explained Jeff Kosiorek, TAC corporate communications manager. "We needed to innovate our business model and apply the right technology to move us forward quickly."
After an exhaustive return on investment (ROI) analysis, TAC determined that DAM as a hosted service would be a key strategic component in its goal to enhance value and drive costs out of its global marketing operations.
"We determined that digital asset management would support business agility, an important strategic imperative for our marketing team," said Kosiorek. "It allows us to control brand integrity across regional markets, yet go to market quickly by delivering this content instantly to regional markets for tasks such as language translation and localized printing."
TAC selected ClearStory ActiveMedia after a comprehensive evaluation of multiple DAM vendors, primarily for its ability to support rapid worldwide deployment and TAC's dynamic marketing infrastructure. ActiveMedia was launched to the market in December 2005 with a completely re-engineered architecture designed specifically for the global needs of companies like TAC.
"We recognized several years ago that there was a growing need for global marketing organizations to execute effectively and quickly at the regional level," said Susan Worthy, vice president of marketing for ClearStory. "The new design of ActiveMedia offers the flexibility, performance, and security model to handle this paradigm on a large scale."
About ClearStory Systems
ClearStory Systems is the leader in high-performance, content management solutions for digital media communications. ClearStory software manages the enterprise digital media supply chain -- from creation and collaboration, to lifecycle management and delivery -- to give companies a competitive advantage, marketing agility, cost avoidance, and maximum efficiency. Backed by premier customer support and service, ClearStory award-winning products are easy to use and readily align with our customers' business objectives for both a rapid return-on-investment and low total cost of ownership. Visit us at www.clearstorysystems.com.
CONTACTS:
ClearStory Systems
Susan Worthy
sworthy@clearstorysystems.comv
508) 870-4225
Ripple Effect Communications
Valerie Harding (Media)
vharding@recommunication.com
(617) 536-8887
Source:ClearStory Systems, Inc.
