Cellit Announces the Acquisition of MESSAGEbuzz


Strategic acquisition expands Cellit's client base and helps solidify the company's leading position in mobile marketing

CHICAGO, Feb. 18, 2011 - Cellit, a leading provider of mobile customer relationship management (CRM) systems for retailers, restaurants and other companies, announced today the acquisition of the assets of MESSAGEbuzz, a St. Louis-based mobile marketing firm.

As a mobile marketing solutions provider, MESSAGEbuzz has provided organizations with content delivery to customer mobile devices, including mobile advertising, premium SMS, mobile sweepstakes, TXT2Screen, Txt N' Win and wireless consulting. The company has provided mobile strategy to a wide range of companies including Wyndham Hotels and Resorts, Weber, Seagate, Steve Madden and more.

David Wachs, president of Cellit, stated, "As the use of smart phones and data-capable mobile devices in the U.S. nears 100%, consumer brands are realizing the substantial value in mobile marketing and are making it an ongoing form of customer communication. By integrating the strong capabilities of MESSAGEbuzz, Cellit furthers its position as a market leader in mobile CRM, providing best-in-class tools and support for brands to engage customers through their mobile devices. We are excited to provide MESSAGEbuzz clients the same market-leading platform and exceptional customer support we provide all of our clients, and we are confident the transition will be a smooth one."

The acquisition of MESSAGEbuzz is effective immediately. All MESSAGEbuzz clients will now access their accounts through the Cellit Studio platform.

The terms of the acquisition were not disclosed.

About Cellit

Cellit develops mobile customer relationship management (CRM) programs for retailers, restaurants and other companies who want to leverage mobile technology to create a deeper level of customer engagement. The Cellit Studio campaign management platform empowers clients to create interactive mobile CRM programs including coupons, contests, games, surveys and alerts that inform, delight and motivate customers, increasing knowledge, loyalty and ultimately spending. Cellit Studio seamlessly integrates with client enterprise and POS technology and provides an easy to implement and measurable way to maximize the potential of the mobile channel. Cellit also provides custom mobile sites and phone apps to some of the largest brands in the world. Headquartered in Chicago, Cellit was recently named to the Inc. 500 2010 list of fastest-growing private companies in the country. For more information please visit www.cellit.com.

SOURCE Cellit

CONTACT: Matthew Lindberg of ICR, +1-203-682-8214, Matthew.lindberg@icrinc.com, for Cellit

Web Site: www.cellit.com

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