Cat Lift Trucks Proud to Serve as Official Lift Truck Provider for 2011 Houston Livestock Show and Rodeo(TM)

HOUSTON - Making its seventh year debut, Houston's Official Lift Truck Provider, Cat Lift Trucks, will be onsite during the three-week run of the Houston Livestock Show and Rodeo(TM). Along with local dealer, Adobe Equipment Houston, LLC (Adobe), more than 80 lift trucks are provided to prepare the world's largest livestock show and richest regular-season rodeo, hosting more than 2.1 million visitors.

The Cat® lift trucks 2P3000-2P7000, P8000-P12000, DP70E and P17000-P36000 models are used exclusively throughout the 260-acre Reliant Park to keep the Show moving, including setting-up the stage equipment for nightly performances, moving animal feed, hay and food supplies and delivering more than 600,000 visitor guides. Adobe technicians will be onsite around the clock to service and support all donated lift trucks, demonstrating the Cat Lift Trucks commitment to quality service.

"Cat Lift Trucks is proud to once again serve as the Official Lift Truck Provider for the 2011 Houston Livestock Show and Rodeo," said Jeff Rufener, vice president of marketing for Cat Lift Trucks. "All eyes are on Houston during the Rodeo season, and we remain committed to helping to ensure a smooth running show by providing excellent equipment and service."

Along with being the Official Lift Truck Provider of the Rodeo, Cat Lift Trucks will also continue its annual community and education-oriented initiatives by hosting Cat Lift Trucks Youth Night with Big Brothers Big Sisters of Greater Houston. Cat Lift Trucks invited 25 "Big" and "Little" pairs to a fun-filled night at the Rodeo, complete with tickets to the Selena Gomez concert on Sunday, March 6.

Additionally, the Cat Lift Trucks Scholarship program, now in its seventh year, awards two $5,000 scholarships to two outstanding Houston-area high school seniors pursuing higher education in a mechanical engineering or business-related field. The winners were announced on the Cat Lift Trucks Facebook page on Monday, February 21.

The 2011 Houston Livestock Show and Rodeo runs Tuesday, March 1, through Sunday, March 20. View a preview of Cat® lift trucks in action at the Rodeo at, or

About Cat Lift Trucks

Cat Lift Trucks - Everything You've Come to Expect.
Cat Lift Trucks offers reliable lift trucks backed by industry-leading customer service and support through one of the most extensive dealer networks in North, Central and South America. With capacities ranging from 2,500 to 36,000 pounds, the company is recognized for its solutions-oriented and durable line of material handling equipment for commercial and industrial applications. Cat® lift trucks are manufactured and distributed by Mitsubishi Caterpillar Forklift America Inc. (MCFA), a leading manufacturer of forklifts in the United States, Mexico, Canada and Latin America. For more information on Cat Lift Trucks, visit, call
1-800-CAT-LIFT or become a fan on Facebook (

About Houston Livestock Show and Rodeo

The 2011 Houston Livestock Show and Rodeo runs Tuesday, March 1, through Sunday, March 20. The Show is a Section 501(c)(3) charitable event, committed to benefiting youth, supporting education, and facilitating better agricultural practices through exhibitions and presentation. Since its beginning in 1932, the Houston Livestock Show and Rodeo has contributed more than $265 million to scholarships, research, endowments, calf scramble participants, junior show exhibitors, the Rodeo Institute for Teacher Excellence(TM), School Art participants, and other educational and youth programs.

Media Contact:

Lisa Fisher Spence


(713) 970-2145

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