Cambridge Engineering Engages Customers With Two New Communications Tools
Manufacturer launches in-house video studio and blog to connect with customers
St. Louis, MO – Cambridge Engineering has created two new methods to engage end users and specifiers of its energy efficient heating products. This month, the manufacturer launched an in-house video production suite, Wow Studio, which joins its Fresh Air Stream blog in the commercial promotion of its products and the education of the HVAC industry, respectively.
Wow Studio was developed in direct response to requests from customers and specifying engineers for visual demonstrations of the technical components of its lines of high temperature heating and ventilation (HTHV) products. In addition, Wow Studio produces content for video-based social media platforms such as YouTube and provides a platform for the dissemination and promotion of Cambridge’s Lean manufacturing practices.
“Wow Studio is the latest example of our commitment to our customers - owners and managers of commercial and industrial spaces - to provide them with streamlined, up-to-date information about our products,” notes Cambridge Engineering Director of Marketing, Randy Niederer. “Wow Studio allows us to produce, edit and distribute informative videos internally to our employees and externally to the industry at large.”
In addition to the in-house studio, since late last year Cambridge has published a blog called Fresh Air Stream for the dissemination of information of note to the HVAC industry in particular and the business world in general. Whereas Wow Studio is a tool for both the commercial promotion of Cambridge products as well as a vehicle for promoting best practices, Niederer states “The focus of Fresh Air Stream is purely educational in nature. As a leader in our industry we discover, introduce and continually refine policies and practices that elevate the work experience for our employees and demonstrate our core values. Fresh Air Stream allows us to share these values for the edification of both our industry and the business world at large.”
With these two communications tools Cambridge Engineering seeks to leverage its leadership position in the commercial HVAC market, proactively engaging their customer base with salient and useful information in the efficient heating and ventilating of commercial spaces.
About Cambridge Engineering, Inc:
Established in 1963, Cambridge Engineering is the leading manufacturer of energy-efficient HTHV (high temperature heating and ventilation) direct gas-fired space heaters that save energy, reduce operating costs and safely improve indoor air quality for commercial and industrial facilities. More than two billion square feet of buildings are safely and efficiently heated with Cambridge HTHV heaters. Cambridge supports building owners and managers in North America with factory trained mechanical contractors, sales representatives, and service technicians. For more information, visit cambridge-eng.com or call 800-899-1989.