'Super hero' champions instant access to instructional videos, selection guides, catalogs, product samples, and interactive social media channel
STRATFORD, Conn. (March 16, 2011) - Bridgeport's "Mighty-B," a "mighty man" super hero, supports dedicated communications ties with contractors to help them get their jobs "done fast, done right."
Through Mighty-B's own webpage (http://www.bptfittings.com/mightyB) contractors can gain easy access to product installation instructional videos or to application tools whose intuitive graphic interface automatically steers visitors to the appropriate product solution for their application. This online touch-point also informs contractors of Bridgeport's newest product offering or lets them order product samples so they can see for themselves how Bridgeport solutions fit into their job requirements.
Mighty-B's Twitter account (http://www.twitter.com/CallMightyB) is an open-ended dialogue channel where, for example, the super hero can talk one-to-one with a contractor inquiring about a particular job solution or with the electrical community at large, informing followers of important industry events, webinars, code changes or general news of interest. The site also has links to Bridgeport's own YouTube channel where visitors can subscribe to the latest online instructional tools for the Mighty-B line or other product categories from the all-American manufacturer.
For those who are just being introduced to Mighty-B, he is the small-sized, but powerful, champion of the electrical contractor and the stalwart representative of the Bridgeport brand reflecting its product breadth: his gloves are threaded metal gauntlets, his boots are topped with locknuts and fastened with tri-drive screws, and he sports a locknut belt. With a flowing cape conveying speed and maneuverability, and the Bridgeport "B" emblazoned upon his chest, he is instantly recognizable as a special Bridgeport persona, ready to come to the aid of the contractor in the field. The new Mighty-B high-performance solutions are labor saving or problem solving devices - unique in their design - that cover a full range of connectors, couplings and other innovative product categories.
Bridgeport Fittings is a leading supplier of quality fittings to the industrial, commercial and residential channels of the electrical industry.
For more information, contact: Bridgeport Fittings, Inc., 705 Lordship Blvd., Stratford, CT 06615; Tel: (203) 377-5944; Fax: (203) 381-3488; or visit www.bptfittings.com.
Media contact: Harry McBrien, Maier True Communication, (860) 677-4581; firstname.lastname@example.org