Brady People ID's Lanyards and Badge Reels Combine Functionality and Safety

Las Vegas, NV (March 28, 2007) - Brady People ID introduced the latest addition to its family of lanyards and badge reels here at ISC West 2007. New Custom Reflective Lanyards balance safety, utility and high promotional value to offer customers a highly versatile choice in personal identification lanyards. Brady's new Lanyard Smart Reel(TM) combines the company's durable lanyards with retractable badge reels in an intelligent package. New Multi-Use Lanyards allow users to attach more than one item for added convenience and functionality.

"Lanyards and badge reels have multiple purposes and are worn for numerous applications at various venues and events. Our new Custom Reflective Lanyards, Smart Reels and Multi-use Lanyards combine useful characteristics to provide our customers with a wide range of options for general purpose and/or promotional applications," said Bill Kieckhafer, Brady Corporation.

Brady People ID's new Custom Reflective Lanyards are made with durable UltraWeave(TM) polyester. The high quality, large reflective area and luminescent printing ensure that wearers will be clearly visible. They are perfect for traffic safety, emergency personnel or crossing guards, as well as being a clever promotional tool. Available in black, red, royal blue, yellow and orange, Custom Reflective Lanyards can be personalized for trade shows, fundraisers, or even family reunions giving them wide customer appeal.

The new Lanyard Smart Reel(TM) combines Brady's popular OptiWeave(TM) lanyards with their Smart Reel(TM) quick-locking retractable badge reel allowing wearers to use their ID badge for various access and presentation functions without having to remove it. Available in black, blue and white, the Lanyard Smart Reel Combo can be imprinted for personalization and promotion, or Smart Reel itself can be purchased in bulk, and assembled by lanyard resellers

"The Lanyard Smart Reel is perfect for an encoded ID badge that is needed to gain access to a computer, office, elevator or any other secured area," said Mr. Kieckhafer. "It eliminates the risk of leaving an expensive ID card behind and helps reduce the possibility of security breaches which can occur when access credentials or ID cards wind up in the wrong hands."

Made of highly durable MicroWeave(TM) polyester, Brady's Multi-Use Lanyard(TM) features two end fittings to attach a variety of ID credentials, access cards, keys and more. Users can select from eight DTACH(TM) attachments, including a pen holder, cell phone/USB flash drive holder, swivel hook, split ring and bull dog clip. The lanyards are available in black, royal blue, navy blue, green, red and white, and are fully customizable on both the attachments and lanyard.

For more information about these products, visit, email or call 800-528-8005.

About Brady People ID

Brady People ID offers the complete people identification solution as part of Brady Corporation's mission of identifying premises, products and people. Comprised of Temtec and CIPI, Brady People ID offers a combined 65 years experience in the ID and Security industry. Temtec is the innovator of patented TEMPbadge® time-expiring badges and identification products. CIPI manufactures and/or distributes the industry's largest line of CardHolderz(TM) badging accessories including lanyards, badge reels, badge holders, badge attachments and luggage tags, plus laminating equipment and supplies, digital ID equipment, software and supplies and much more. Visit for more information.

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