Boomi Secures $4 Million in First Institutional Round of Financing

FirstMark Capital Leads Funding as Boomi Pioneers Integration-as-a-Service for SaaS and Cloud Computing

BERWYN, Pa. and NEW YORK, NY - July 1, 2008 - Boomi, the market and technology leader for on-demand integration, today announced it has raised $4 million in its first institutional round of financing. The investment will be used to accelerate Boomi's go-to-market strategy and further secure the company's position as the leading provider of cloud-based data and application integration services.

Boomi On DemandSM is the industry's only fully on-demand integration service that connects any combination of Software-as-a-Service (SaaS) and on-premise applications without the burden of installing and maintaining software packages or hardware appliances. With its "connect once, integrate everywhere" approach, Boomi On Demand is quickly becoming the solution of choice among major SaaS vendors and other service providers.

Once an application is connected to Boomi On Demand, it has instant interoperability with the hundreds of other SaaS and on premise applications that Boomi supports. In addition, Boomi plans to open its platform to the developer community this fall with a software development kit (SDK) that will allow for the creation of specialized connectors by the community to support additional applications and vertical solutions.

"This is very much a case of right solution - right time," says Bob Moul, Boomi's president and CEO. "Independent software vendors (ISVs) are quickly realizing they would rather spend precious R&D dollars on their applications than on building an integration layer that can be delivered as a service by Boomi. It makes little sense for every ISV to solve the same problem. By focusing on building the most robust integration solution and opening the platform for all to use, we're laying a fundamental building block for the continued rapid expansion of the SaaS industry."

Already in use by customers of, NetSuite, Intacct, Taleo, OpSource, Zuora and many others, Boomi On Demand dramatically shortens time to market for new ISVs and eliminates integration headaches for existing ISVs. It allows application providers to "go deep," building competitive differentiation with rich functionality, while Boomi "goes wide" by handling integration with applications in the cloud and behind the firewall.

With the close of this round of funding, Amish Jani, managing director of FirstMark Capital, will join Boomi's Board of Directors. According to Mr. Jani, "Boomi is radically changing the integration landscape. Boomi On Demand transforms integration from an expensive, labor-intensive, back-office technology to one that is a part of everyday business for companies of all sizes. This funding will allow Boomi to build upon its tremendous momentum and cement its place at the forefront of SaaS integration. Whether people are talking about cloud computing, SaaS, mashups or platform-as-a-service, integration-as-a-service will be a necessary component for the success of these technologies. Boomi is the clear leader in this market."

Boomi On Demand's popularity is driven by its fully cloud-based delivery model, its visual approach to integration that does not require coding, its elegant solution for behind-the-firewall integration and its pay-per-connection pricing model that finally aligns integration costs with SaaS application costs. As more and more infrastructure services move to the cloud, Boomi On Demand provides the critical element of integration to the virtual stack. ISVs can connect directly to Boomi On Demand or through platform-as-a-service providers such as OpSource.

"This investment represents an opportunity to fuel our expansion with tech-savvy investors who share our vision for becoming the de facto standard for integration in the SaaS industry," continued Moul. "What we're doing with Boomi On Demand is bold and unconventional. We needed a partner who could see beyond the status quo and had a passion for creating new markets. We found that partner in FirstMark Capital."

About Boomi

Boomi is the market and technology leader in on-demand integration. Boomi's patent-pending technology enables any combination of SaaS and on-premise integration to be accomplished directly from the Web, eliminating the burden of installing and maintaining software packages or hardware appliances. Highly embeddable, scalable and distributable, Boomi's architecture is being used to power the SaaS ecosystem including application and data integration, platform-as-a-service and cloud computing, and hosted business intelligence, mashups and analytics. Boomi's unique "pay-per-connection" model allows organizations to pay for only the connections they deploy at a fraction of the cost of conventional integration solutions. For more information about Boomi, visit

About FirstMark Capital

Based in New York City, FirstMark Capital (formerly Pequot Ventures) has established itself as a venture leader with a strong, national reach over its twelve year history. FirstMark invests in companies that are creating new markets with innovative technology solutions or rethinking existing markets by applying a novel business model. With nearly $2 billion in capital commitments, FirstMark's team of investment and operations professionals have decades of real-world experience and leadership in core technology markets, making the firm uniquely qualified to offer industry insight, relationships and the operational expertise to build lasting businesses. Select historical investments include: Netgear, Inc. (NASDAQ: NTGR); First Advantage Corp. (NASDAQ: FADV); StubHub, Inc (Acquired by eBay, Inc.); Netegrity, Inc. (Acquired by CA Inc); Flarion, Inc. (Acquired by Qualcomm, Inc.); OutlookSoft Inc. (Acquired by SAP AG); Analex Corp. (Acquired by QinetiQ); Vallent (Acquired by IBM); Syndesis (Acquired by Subex) and Navic (Acquired by Microsoft). For more information, please visit

Liz Smeds
Spire Communications

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