Bluestreak Technology Showcases 'Convergence TV' Solutions at IBC Mobile Zone, 481-484

IBC, AMSTERDAM, September 6/ - Bluestreak Technology, developer of the award winning MachBlue(TM) platform for mobile phones and digital television, will showcase its innovative solutions at this years' IBC.

Digitisation, personalisation, and convergence are forcing permanent changes in the way viewers interact with and use TV. And as networks converge, operators are searching for ways to build their brand on all platforms from cable, IPTV and satellite to mobile TV. Bluestreak's MachBlue platforms are uniquely positioned to help operators achieve this - allowing them to provide dynamic, branded content across both mobile and digital television.

MachBlue TV(TM) is a complete software platform for cable, satellite, and IPTV digital set-top boxes. It lets operators and developers create dazzling user interfaces and sophisticated applications such as electronic programme guides (EPGs) and video on demand (VoD).

The platform dramatically enhances graphical user interfaces and gives complete control over device functionality, even on legacy boxes.
And it minimizes memory usage, maximizes execution speed, and retains application portability.

MachBlue streamlines the download process and performs advanced data and networking functions with standard web backends. This makes it possible to develop truly interactive applications once available only on PCs with broadband connections.

Developers use MachBlue Studio, in tandem with Flash®-the world's leading off-the-shelf UI authoring tool-to quickly create iTV applications. And the same developers can easily use MachBlue Studio to create companion applications for mobile phones.

MachBlue Mobile(TM) is a platform for mobile phones that allows operators to create unique, branded, user interfaces and user experiences - making mobile TV and video more accessible and user friendly than ever before. MachBlue's cross-platform capabilities bridge the gap between different makes and models of handsets, making it possible for mobile operators and device manufacturers to create a customised user experience that is uniform across all devices.

In addition, Bluestreak Technology has recently announced that MachBlue is now available on both Java and Qualcomm BREW - to run
Flash®-formatted(*) files on mobile. This latest development will help further increase the availability of mobile TV and, importantly, video on demand, to around 80 per cent of handsets worldwide - the first time this will be made possible.

Bluestreak's customers include Orange, Time Warner Cable, Videotron, Hansun Technologies, and Shenzhen Keybridge Communications.

At IBC, Bluestreak will be able to demonstrate and discuss:

o MachBlue(TM) platforms, user interfaces (UI) and user experiences (UX)
o The convergence of digital and mobile TV
o MachBlue applications and ease of deployment
o Partnerships with operators and revenue generation

About Bluestreak Technology, Inc

Bluestreak Technology, formerly known as Bluestreak Network, is the creator of the award-winning MachBlue(TM) platform, which powers sophisticated applications and user interfaces on mobile phones and television set-top boxes. The MachBlue platform gives network operators and OEMs the power to create engaging, rich-media user experiences (UX).

Customers include leading operators such as Videotron, Time Warner Cable, and Orange.

(*) MachBlue Mobile implements a subset of the Flash® 7 specification, supplemented with the MachBlue Mobile API enabling enhanced handset control and integration.

For more information, visit

Source: Bluestreak Technology, Inc.

To secure your timeslot with a Bluestreak spokesperson at IBC please contact:
Cathy Baker (
Band & Brown Communications
Tel: +44-(0)-7969-918-071.

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