BluePhoenix to Present at Key Investor & Financial Conferences


Roth Capital Partners 2007 New York Conference

Foreword Financial Expo in Chicago

HERZLIA, Israel, August 30/ -- BluePhoenix Solutions Ltd. (NASDAQ: BPHX), a leading provider of value-driven modernization solutions for legacy information systems, will be presenting at the Roth Capital Partners 2007 New York Conference being held at the Westin New York at Times Square on September 5th and 6th.

BluePhoenix Solution's Arik Kilman, Chief Executive Officer, will present an overview of the current market landscape in IT legacy modernization, the Company's leading role in that sector, recent strategic developments and the future outlook; taking place on Wednesday September 5th from 9:30-10:00am, followed by a half-hour breakout session for questions and answers and further discussion. Roth Capital Partners will also arrange one-on-one meetings for institutional investors and brokerage research analysts with BluePhoenix.

BluePhoenix Solutions will also be exhibiting at the Foreword Financial Expo- "Where Operations and Technology Come Together"- being held at McCormick Place West in Chicago on September 5th through 7th. The event focuses on innovative products and services for the financial services, with an operations and IT audience from across the financial services segments. Additional information about this event can be found at the organizers
website: http://www.fwfinancial.org/2007/chicago/html/index.htm.

BluePhoenix Solutions leads the IT modernization market with its unique extensive suite of automated solutions that enable an enterprise to effectively and efficiently modernize its outdated databases, applications, platforms and data to meet the organization's 21st century business and technological requirements. Its automated tools and services help customers reduce costs, increase efficiency, improve decision-making and extend the ROI of their existing legacy systems. The company is unique in addressing the full range of IT modernization and automated migration needs rather than focusing on only one database, platform or language.

About the Roth Capital Partners New York Conference
The New York Conference will feature a unique combination of companies that are representative of Roth's existing research universe and its continued focus on undiscovered companies. This year's conference will feature presentations from more than 200 small and micro caps in the Technology, Healthcare, Financial Services and Consumer Products sectors.

To register for this conference, please contact your Roth sales representative at 800-678-9147. Please note that this conference is by invitation only. For more information about Roth Capital Partners and this conference visit www.rothcp.com.

About BluePhoenix Solutions (http://www.bphx.com)
BluePhoenix Solutions (NASDAQ: BPHX) is a leading provider of value-driven modernization solutions for legacy information systems.
BluePhoenix offerings include a comprehensive suite of tools and services from global IT asset assessment and impact analysis to automated database and application migration, rehosting, and renewal. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to ascertain which assets should be migrated, redeveloped, or wrapped for reuse as services or business processes, to protect and increase the value of their business applications and legacy systems with minimized risk and downtime.

BluePhoenix provides modernization solutions to companies from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing and retail. Among its prestigious customers are: Aflac, Citigroup, DaimlerChrysler, Danish Commerce and Companies Agency, Lawson Products, Los Angeles County Employees Retirement Association, Merrill Lynch, Rabobank, Rural Servicios Informaticos, SDC Udvikling, and TEMENOS. BluePhoenix has 15 offices in the USA, UK, Denmark, Germany, Italy, France, The Netherlands, Romania, Russia, Cyprus, South Korea, Australia, and Israel.

Company Contact
David Leichner, CMO
BluePhoenix Solutions
+972-9-952-6110
dleichner@bphx.com

Investor Contact
Paul Holm
H.L. Lanzet
+1-212-888-4570
paulmholm@gmail.com

Source: BluePhoenix Solutions Ltd.

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