BioFit Launches Literature Fulfillment Site
BOWLING GREEN, Ohio — BioFit Engineered Products, a globally recognized manufacturer of award-winning ergonomic seating and table solutions, opened 2016 with the launch of a literature fulfillment microsite – biofit.info. The new site enables customers, field sales representatives and visitors to the company’s corporate website to order print literature or download digital copies – all at no cost.
The commercial furniture industry relies heavily on print collateral to convey product information to dealers, distributors, customers and prospects. In turn, architects, designers, facility managers and end users depend on catalogs and brochures to make informed purchasing decisions. BioFit found that managing the in-house resources and cost inefficiencies associated with pulling, packing and tracking literature orders was becoming overwhelming. Additionally, the company was aware it potentially was not serving its customers as well as it could, as an automated means to correlate requester and order information for future follow-up did not exist. According to BioFit Marketing Director and Regional Sales Manager Ron Buettner, “We needed to get out of the business of FedExing brochures and assembling binders every day and focus solely on serving customers and filling orders of our specialty seating products.”
BioFit collaborated with its literature print partner on an end-to-end, custom fulfillment solution. Site parameters included: Company branding and seamless integration with the BioFit corporate website and internal technology infrastructure; print-on-demand capability to eliminate large-scale literature inventory and facilitate rapid and waste-free updates based on product rollouts, model changes, etc.; dissemination of order intake, receipt, processing, fulfillment and tracking notification to applicable recipients at BioFit and the print provider, field sales representatives, and end users; the ability of users to not only order print literature, but to download digital versions; and, inventory tracking and low quantity alerts. In addition to direct access via the biofit.info URL, the site is also assessable from BioFit’s corporate website, biofit.com, by clicking on the Literature navigation button.
The fulfillment site quickly paid dividends, as orders manually processed through BioFit’s customer service department were reduced by over 50 percent within a week of launch. As long-term customers and sales representatives begin full utilization of the site, the company expects the literature fulfillment process will be fully automated. “The fulfillment site eliminated a costly and time-consuming task from our team, allowing us to concentrate on what we do best.” Mr. Buettner shared.
BioFit Engineered Products designs and manufacturers LEED-compliant ergonomic chairs and stools, GREENGUARD-certified cafeteria tables, carts and accessories for healthcare, laboratory, technology, office, education and industrial environments as well as custom applications. BioFit strives to improve the workplace and learning experience through innovation, ergonomic performance and reliability. For more information, visit www.biofit.com or call 800.597.0246.
