BellSouth Launches New $99 Triple Choice(SM) Bundle in Atlanta, Ga.
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ATLANTA, July 18 / -- BellSouth (NYSE:BLS) announced today the availability of a new, low-priced BellSouth Answers® bundle in Atlanta, Georgia. This Triple Choice bundle, at $99 per month, includes voice service, BellSouth® FastAccess® DSL Ultra and DIRECTV® service or Cingular® Wireless service. The voice service includes long distance and local service, including Caller ID Deluxe, Call Waiting Deluxe, Call Return (*69), Three-Way Calling and BellSouth® Privacy Director® Service. An advertising campaign, including TV, radio and print, will support this new BellSouth Answers bundle.
"This new bundle is a permanent addition to BellSouth's residential portfolio as we are committed to providing customers with a choice of reliable communications and entertainment services, and overall increased savings," said Joey Schultz, vice president, marketing - BellSouth Retail Markets. "The Triple Choice bundle is unique in that customers can choose to add either DIRECTV® service or Cingular® Wireless service to their bundle, receiving three great services for one low price. Also, unlike offerings by most cable providers, BellSouth can package wireless services from Cingular Wireless, the largest wireless company in the United States."
The advertising campaign will promote BellSouth's new $99 Triple Choice bundle and propel subscriber growth for the company's popular BellSouth Answers® bundles.
For example, the TV ad, "Chain: One-two-three," opens with a shot of a BellSouth call center employee engaged in a conversation with a customer. As the conversation continues, the camera travels down the row of cubicles to listen in on call center employees taking calls. Viewers will catch snippets of dialogue from each of the conversations, each related to the features and benefits of the new $99 bundle.
The introduction of the new $99 Triple Choice bundle follows closely on the heels of BellSouth's recently announced launch of its most aggressive BellSouth Answers(R) promotion. New residential customers of BellSouth® FastAccess® DSL, DIRECTV® service, BellSouth® Unlimited long distance and Cingular Wireless® may qualify for up to $300 cash back.(1)
Customers interested in signing up for a BellSouth Answers(R) bundle or learning if they qualify for up to $300 cash back can call 1-866-254-9339 or visit the BellSouth Web page at www.bellsouth.com/. A dedicated BellSouth representative can help customers customize the right services for their family at the best possible price.
About BellSouth Corporation
BellSouth Corporation is a Fortune 500 communications company headquartered in Atlanta, Georgia. BellSouth has joint control and 40 percent ownership of Cingular Wireless, the nation's largest wireless voice and data provider with 55.8 million customers.
Backed by award-winning customer service, BellSouth offers the most comprehensive and innovative package of voice and data services available in the market. Through BellSouth Answers® residential and small business customers can bundle their local and long distance service with dial-up and high-speed DSL Internet access, satellite television and Cingular® Wireless service. For businesses, BellSouth provides secure, reliable local and long distance voice and data networking solutions. BellSouth also offers print and online directory advertising through The Real Yellow Pages® and YELLOWPAGES.COM(TM) from BellSouth.
BellSouth believes that diversity and fostering an inclusive environment are critical in maintaining a competitive advantage in today's global marketplace. More information about BellSouth can be found at www.bellsouth.com/.
(1) Customer must order the new service(s) by 12/31/06 and activate the
service(s) within 90 days. Customers must be active subscribers to the
service(s) at the time of redemption. Other conditions apply.
Source: BellSouth
CONTACT: Zealous Wiley of BellSouth Corporation, +1-404-986-0330, or zealous.wiley@bellsouth.com
Web site: http://www.bellsouth.com/
Company News On-Call: http://prnewswire.com/comp/095650.html
