Beckhoff Automation Hires New Wisconsin Regional Sales Engineer

MINNEAPOLIS, November 10, 2005 - Beckhoff Automation is pleased to announce that Don Seichter has been hired to handle Regional Sales for the state of Wisconsin. Seichter will be responsible for providing direct sales support and account management to Beckhoff's Wisconsin customers.
Prior to accepting this position, Seichter served for an impressive 16 years at G&L (Giddings & Lewis) honing his expertise in automation technology. As Drive and Motor Product Manager at G&L, Seichter spent several years applying industrial controls to highly complex, servo-driven machines.

"I'm very excited to bring someone as technically savvy as Don to Beckhoff Automation," said Graham Harris, President, Beckhoff Automation. "His long tenure in product management at his previous company and considerable depth of automation knowledge will greatly benefit new and established Beckhoff customers in Wisconsin."

Seichter is a graduate of the Milwaukee School of Engineering. Contact information for Don Seichter and Beckhoff Automation, Wisconsin Sales is:

Don Seichter

Regional Sales, Wisconsin

Beckhoff Automation LLC

Phone: (920) 251-2777

Fax: (952) 890-2888


Beckhoff Automation provides advanced, open automation products based upon proven technologies so that customers can implement high performance control systems faster and at a lower overall cost than traditional PLC and motion control systems. Beckhoff's "New Automation Technology" product range includes PC based control, industrial PCs, automation controllers, operator interface, I/O, servo drives and motors. With representation in 50 countries, Beckhoff is well positioned to provide global sales and service to its customers. Sales and service are handled directly, with no intermediaries involved to provide faster response and improved communications.

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