BASF to Introduce Its New Paper Chemicals Team at TAPPI's PaperCon 2010
Show to feature BASF's broad product portfolio that makes it the total solutions provider for the paper and paperboard industry
CHARLOTTE, NC, April 15, 2010 - BASF will introduce its new Paper Chemicals Division team at TAPPI's PaperCon 2010, held May 2-5, 2010, at the Hyatt Regency Atlanta in Atlanta, Georgia. This annual event is the largest and most comprehensive paper industry conference and expo in North America, and is an ideal place for BASF to show its lineup of products for this market.
"BASF has long been recognized as a provider of coating chemicals and kaolin-based pigments for the paper and paperboard market," said Derek Fairclough, Senior Vice President, Paper Chemicals Division in North America. "With the acquisition of Ciba Corporation last year, we created a new division-Paper Chemicals-combining the expertise from both companies. This new division, with its broad product portfolio, makes BASF a total solutions provider for the paper and paperboard industry, and will allow us to offer more innovative opportunities for our customers."
Visitors to booth number 333 will be able to discuss their needs with BASF's experienced representatives. In its display, the company will focus on key areas in which BASF can help customers to be successful:
o Coating solutions for reliable coater runnability, outstanding sheet and board properties with superior print quality and converting performance
o Kaolin-based coating and filler pigment solutions to optimize paper properties and maximize value
o Extensive range of wet end chemicals for every stage of paper and paperboard production
o A variety of functional chemicals to lend specific properties to paper and paperboard
About BASF's Paper Chemicals division
BASF's Paper Chemicals division offers process chemicals to optimize costs and increase machine efficiency, functional chemicals to lend specific properties to paper, and finishing chemicals to improve the appearance and performance characteristics of printed paper and board. With this comprehensive portfolio, BASF is the leading supplier of paper chemicals worldwide. BASF established Paper Chemicals as a separate division when it acquired Ciba in April 2009. The ISO 9001:2000-certified Paper Chemicals division operates sites in Europe, Asia and the Americas. For more information, go to www.paper-chemicals.basf.com
BASF - The Chemical Company.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than 50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
