BASF Names Gusmer Enterprises, Inc. as Distributor for Divergan® PVPP Filter Aids
FLORHAM PARK, NJ, August 19, 2009 -- BASF Corporation has entered into an expanded agreement with Gusmer Enterprises, Inc., making Gusmer an authorized distributor for Divergan® F and Divergan® RS PVPP filter aids for the beer industry.
Gusmer Enterprises, Inc. will be a BASF distributor to market Divergan PVPP products to the beer industry in the United States, Mexico, Canada, and Caribbean. Currently, it distributes Divergan products to the wine industry in the United States and Canada.
"We extended our relationship with Gusmer Enterprises, Inc. in order to strengthen BASF's position in the brewing industry in North America," said Andrew Fratianni, Senior Technical Sales Representative for Beverage Processing Polymers at BASF in North America. "In addition, brewers will benefit from the combination of BASF's specialization in PVPP production and Gusmer Enterprises' well-developed, sales and marketing capabilities."
Divergan was patented by BASF in 1974. These products are composed of polyvinylpyrrolidone (PVPP), which selectively adsorbs the polyphenols that cause turbidity and shorten the shelf-life of beer. By removing these polyphenols, the occurrence of turbidity is reduced and shelf-life is greatly improved. Divergan products are proven beverage processing aids for breweries. By removing phenols, a beer's delicate flavor and color can be preserved. Divergan products should be considered by brewers looking to expand their markets to ensure their beer stays fresh for a longer period of time.
"Gusmer Enterprises specializes in technical solutions for beer processing," said Craig Panasy, Gusmer's Director of Sales and Marketing for Brewing. "We are pleased to work with BASF to offer these products to our customers."
For more information contact:
Ellen M. Bravo
BASF Corporation
Tel: (973) 245-6425
E-mail: ellen.bravo@basf.com
About Gusmer Enterprises, Inc.
Gusmer Enterprises, Inc. is recognized by winemakers and brewers throughout the world as the premier provider of winery and brewery products and supplies and a leading manufacturer of filtration products. With customer-friendly warehouse distribution points in the West, Midwest and Eastern parts of the United States, Gusmer Enterprises, Inc. is a one-stop source for winemaking needs. Customers can contact Gusmer Enterprises, Inc. at 1-800-224-WINE.
About BASF
BASF's Care Chemicals division develops, produces and markets a comprehensive range of products for nutrition, pharmaceuticals, cosmetics, detergents & cleaners, and industrial & chemical applications. As a result of focused research and development, we are a preferred partner of our customers worldwide.
The products offered by BASF Care Chemicals include vitamins, carotenoids, enzymes, active pharmaceutical ingredients and excipients, aroma chemicals, cosmetic ingredients, chelating agents, surfactants, biocides, waxes and wax emulsions as well as metal surface treatment products.
BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
