BASF Care Chemicals Integrates Ciba Products New Offerings Provide Robust Customer Portfolio

FLORHAM PARK, NJ, September 22, 2009 - BASF Corporation today announced that the Care Chemicals Home and Personal Care business will be strengthened by the integration of Ciba Corporation. Products from the former Ciba portfolio can be purchased directly from BASF as of Nov. 1.

"Through the combination of BASF and Ciba, we are now able to offer a broader product portfolio and additional technical expertise," said Simon Medley, Group Vice President, Care Chemicals, for BASF in North America.

"This will offer significant benefits to our customers who develop hair care, sun care, skin care, detergents, cleaners and other industrial applications, because the Ciba products complement BASF's existing portfolio."

Specific areas in which the former Ciba products will enhance the existing BASF portfolio include:

Ciba's TINOVIS® rheology modifiers that stabilize and thicken formulations while providing crystal clear gels, will complement BASF's

Luvigel(TM) Advanced, a new multifunctional styling and conditioning cationic rheology modifier that provides conditioning, advanced setting and strong hold.

TINOTEX® fabric softeners will provide comfort enhancement, anti-static and hygiene, delivering comfort and convenience by reducing creasing, allowing for easier ironing and increased absorbency.

Salcare® Liquid Dispersion Polymers that are designed as conditioners and thickeners for hair and skin care applications will build upon BASF's Luvigel(TM) STAR, which enables formulators to develop a broad range of viscosities, from light lotions to thick and rich creams.

MAGNAFLOC® APC performance polymers that provide effective soil management over a broad PH range. These will expand the BASF portfolio, which already includes Inoterra(TM) Surfactant Systems that were launched as an alternative to surfactants containing nonyl phenol ethoxylates(NPEs) in North America.

"We look forward to enhancing our team with technical and marketing expertise from Ciba colleagues and building upon their strengths in sun protection technology," said Gary Dee, Business Director, Home and Personal Care, for BASF. "An example of innovative solutions for customers might be rheology modifiers for liquid laundry detergents, body wash, hair and oral care products."

For more information contact:

Ellen Bravo

BASF Corporation

Tel: (973) 245-6425


Care Chemicals and Formulators

BASF's Care Chemicals & Formulators business unit develops, produces and markets a comprehensive range of products for cosmetics, detergents & cleaners, and industrial and chemical applications. As a result of focused research and development, as well as customer support, BASF is a preferred partner of its customers worldwide. The products offered by Care Chemicals & Formulators include a wide range of cosmetic ingredients, surfactants, polymers, chelating agents, biocides, waxes and wax emulsions, as well as metal surface treatment products. Care Chemicals & Formulators is part of BASF's Care Chemicals division.

BASF - The Chemical Company. We don't make a lot of the products you buy.

We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

More from Sensors, Monitors & Transducers

All Topics