Baker Joins Raymond as Manager of Marketing Communications
GREENE, N.Y. - The Raymond Corporation has named Richard Baker to the position of manager of marketing communications. In this role, Baker is responsible for managing Raymond's marketing efforts and strengthening the Raymond® brand in the marketplace. He will oversee the production of marketing materials, trade shows, corporate messaging and the company's Web site to ensure these marketing vehicles are in line with the company's strategic plan.
Baker's diverse background includes experience in brand management, digital media, database marketing and production in several markets, including the lift truck industry. Prior to joining Raymond, he was most recently director of marketing for Show Works, a Chicago-based event marketing and promotions agency.
"Rich's robust credentials and experience in the material handling industry make him a tremendous asset to the Raymond marketing team," says David Furman, vice president of marketing for The Raymond Corporation. "His contributions will support Raymond's continued growth in the industry."
Baker received a master's degree in communications from St. Louis University and a master's degree in advertising study from Northwestern University in Evanston, Ill.
For more information about The Raymond Corporation or to locate a Raymond dealer, visit www.raymondcorp.com or call (800) 235-7200.
The Raymond Corporation is a global provider of material handling solutions that improve space utilization and productivity, with lower cost of operation and greater operator acceptance. Raymond offers the iWarehouse(TM) system, an enterprise fleet management solution for warehouse and distribution center managers to collect and analyze real-time lift truck data to maximize fleet productivity and reduce costs. High-performance, reliable, ergonomically designed Raymond lift trucks range from a full line of manual and electric pallet trucks and walkie stackers to counterbalanced trucks, Reach-Fork® trucks, orderpickers and dual-purpose (pallet handling/case picking) Swing-Reach® trucks.
