Avmor Celebrates 70th Anniversary With New Mission, Vision, and Values

Plan ensures Avmor is well positioned to address needs of the professional cleaning industry for the next 70 years

Laval, Canada - In honor of its 70th anniversary celebration, Avmor, one of North America's leading manufacturers of professional cleaning solutions, announces its new mission and vision statements as well as updated core values.

This refreshed strategic plan ensures that Avmor is well positioned to address the needs of the professional cleaning industry today and for the next 70 years.

The announcement was made by Paul Goldin, vice president of Avmor and president-elect of ISSA, the worldwide cleaning association. According to Goldin, these are the company's new mission, vision, and values.

Updated Mission Statement

The mission of Avmor is to elevate the importance of cleaning with a focus on contributing to the health and safety of “away from home” spaces and environments. We provide complete solutions to our customers via a customer-centric, innovation-driven culture, leveraging the depth of our industry expertise and 70 years of experience.

Updated Vision Statement

Avmor’s vision is to lead the way to ensure a cleaner, healthier and safer world.

Updated Values (no particular order)

• Customer centric

• Professionalism

• Expertise

• Innovation

• Integrity

• Passion

"A few years back, ISSA refocused its mission, vision, and values when it introduced the Value of Clean® concept and tagline," says Goldin.

 "It helped the organization considerably. Now everyone knows more precisely what ISSA is all about and its goals for the professional cleaning industry, which are to promote cleaning as an investment in health, protection of the environment, and helping organizations improve their bottom line. We wanted to do the same for Avmor."

Goldin adds, “Developing the new mission, vision, and core values at Avmor has been a "work in progress" for about a year. 

We wanted it to reflect our appreciation for the trust and confidence our customers and distributors have put in Avmor over the decades. 

And, very importantly, we want to express our gratitude for our dedicated staff. This was a team effort. Our new mission, vision, and values truly reflect what Avmor is and wants to be into the future."

About Avmor Ltd.

Avmor was founded in 1948 by Avrum Morrow and Henry Chinks. Being North America's leading manufacturer and marketer of professional cleaning chemicals and sustainable solutions, Avmor has remained in the industry forefront by providing A More Complete Clean. Avmor’s commitment to ISO 9001 as well as cGMP (current Good Manufacturing Practices) procedures signifies the importance of delivering and ensuring best in class performance cleaning products while remaining competitively priced. Avmor’s customized training program and solutions promote and educate the market about the importance of clean to prevent sickness and disease. Our UL ECOLOGO, GREENGUARD GOLD certifications attest to our dedication to quality, performance, and commitment as well as our responsibility to always provide optimal cleaning solutions while maintaining and enhancing health and safety standards for people and the environment. Avmor Ltd. is a privately held company. 


Lai-Na Wong

Marketing Manager

Tel: 450-629-8074 Ext. 2320



Media Contact: Robert Kravitz



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